At Sawtooth Software's 2013 conference, SKIM conjoint experts, Marco Hoogerbrugge, Jeroen Hardon, and Chris Fotenos presented on Adaptive Choice-Based Conjoint.
Choice-Based Conjoint (CBC) is a long known, well-established "conjoint brand". It is widely regarded as the default method for nearly any piece of conjoint research. Not many people, excluding specialist methodologists, are aware that Adaptive Choice-Based Conjoint (ACBC) has been on the market as well for several years, and its predictive validity is much better than CBC when researching complex markets, with many products, in different price tiers. Through our presentation, we helped to confirm this general finding and elaborate on the various options that are available within ACBC.