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Everyone is under pressure in today’s busy world. In demand. Multi-tasking, short of time and increasingly reliant on the mobile devices that dominate our daily lives. How can we “tap” into these new dynamics? Find a way that “clicks” with respondents? And allows us to “zoom in” on both their conscious and subconscious decision-making processes to deliver more representative results?
If you’re wondering what the next generation of in-the-moment, on-the-move, pharma market research will look like, this presentation may have the answer – deep in the heart of a beer ad. It’s innovative, intuitive and fun.