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Social Media Competitive benchmarking Metrics

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Social Media Competitive Tracking: Benchmark your efforts against your competitors.
This presentation gives some important metrics to be monthly measured for Facebook, Twitter and Blog.

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Social Media Competitive benchmarking Metrics

  1. 1. Social Media Competitive Tracking<br />SumitJanmejai@gmail.com<br />Twitter: SumitJanmejai<br />Li: LinkedIn.com/in/SumitJanmejai<br />Competitive benchmarking KPIs for Facebook, Blog & Twitter<br />
  2. 2. Why it matters?<br />Helps you-<br />Learn from your competitor<br />Benchmark your efforts <br />Informed resources allocation<br />
  3. 3. Rules remain the same!<br />
  4. 4. Rules remain the same!<br />
  5. 5. Rules remain the same!<br />
  6. 6. Metrics<br />Avg Engagement Rate: how likely a person in the community is to respond to a post <br />avg. response per post X 100<br /> # likes<br />Post Frequency: reflects aggressiveness of a brand page/how often they call to communicate<br /> # admin posts last month <br /> 30<br />Most engaging post: gives an idea - what kind of posts are generating max response<br />Growth%: new likes X 100<br /> total Likes at the start of time frame <br />Check out following imaginary data set of any facebook page- <br /> v<br /> v<br />You see the problem with conventional # of ‘new likes’ likes counting! <br />
  7. 7. Random sample data (Application) <br />July <br />Aug<br /># likes in K<br />
  8. 8. Metrics<br />Conversation Ratio= comments are indication of readership and engagingness of any blog post. See overall whose blog is engaging readers<br />Total # of reader comments<br /> # posts<br />Post Frequency: reflects aggressiveness of a blog/how often they call to communicate<br /> # admin posts last month <br />Most engaging post: gives an idea - what kind of posts are generating max response. Should you also write on the subject? Good focus group study to give you Content generation ideas!<br />Unique Visitors:A goal of blogging is to bring new visitors to site too. See whose blog is most successful in that. What SEO efforts they do? Is it good key word selection or link building? Can you learn something from them?<br /># unique visits- Compete data (Relative/Indicative)<br />Loyalty Factor: How many think you are worth subscribing to. Not all competitors’ data will be available as most disable Feedburners count show to public, nonetheless you can check the Google Reader subscriber number. It’s a good indicative after all Google reader is most widely used RSS reader. <br /> # RSS Subscriber (Relative/Indicative)<br />Ripple Index/Citation: # of unique blogs linking to a blog in last one year- indicates how may times citation is being given of a blog/post in blogosphere. Who is worth talking about? How many talk about you in blogosphere <br /> # blogs citing a blog in a time frame<br />Twitter buzz: # of times links of a blog are shared in twitter space in last 7 days. Are you worth twitting? Who among your competitors get birds chirping about? <br /> # blog (domain) links shared on Twitter <br /> i<br /> i<br /> i<br /> i<br /> i<br /> i<br />
  9. 9. Random sample data (Application) <br />
  10. 10. Metrics<br />TweetFrequency: reflects aggressiveness of a Twitterer/how often they call to communicate<br /> # admin tweets last month <br />Tweet Pattern: What portion of pie is RTs, Status, Link, Replies- Gives you idea of your competitor’s twitter strategy- whether their focus is on PR, blog promotion or customer service?<br />Most Engaging Tweet: gives an idea - what kind of tweets are generating max response- RTs,Favourism. Should you also tweet on the subject? Good focus group study to give you tweeting tips!<br />Unique Visitors:A goal of blogging is to bring new visitors to site too. See whose blog is most successful in that. What SEO efforts they do? Is it good key word selection or link building? Can you learn something from them?<br /># unique visits- Compete data (Relative/Indicative)<br />Ripple Factor: How many give citation to you (tweet/handle)- RT/via or using button in a time frame <br /> # RTs+ # via+ # retweet button<br />Readership: Reflects true reach of a twitterer. How many had a chance to view your twitter handle mention in their timeline in a time frame. <br /> ∑ follower count of all mentioning a twitter handle <br /> i<br /> i<br /> i<br /> i<br />
  11. 11. Random sample data (Application) <br />
  12. 12. Lets’ work together!<br />Sumit Janmejai<br />@SumitJanmejai<br />Linkedin.com/in/SumitJanmejai<br />

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