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Dr. Sandra Hirsh, professor and director at the San Jose State University School of Library and Information Science, was a guest presenter for the Ontario Library Association's Education Institute. Presentation Abstract: The way that information is being created, consumed, stored, accessed, and found has changed in very profound ways. What does this mean for our profession? How can we redefine what it means to be an information professional in today’s evolving information landscape? As new technologies emerge, new opportunities for information professionals are emerging, too. This presentation explores some of the perceptions of our profession, and what we can do as information professionals to change them. Dr. Hirsh will outline how you can be a catalyst for change and inspire others to rethink the information profession.