Social media ylvp socialdemokraterna


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YLVP 2010: Visit to the Swedish Parliament: How the Swedish Social Democratic Party works with Social Media.

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Social media ylvp socialdemokraterna

  1. 1. Social Media
  2. 2. <ul><li>Young Leaders Visitors Program </li></ul><ul><li>Kristian Krassman </li></ul><ul><li>Social Democratic Parliamentary Group </li></ul>Social Media
  3. 3. <ul><li>How big is Internet and Social Media in Sweden </li></ul><ul><li>Internet and politics </li></ul><ul><li>Witch Social Media are Social Democrats using </li></ul><ul><li>Questions </li></ul>Social Media
  4. 4. <ul><li>How many doesn't have Internet in Sweden </li></ul><ul><li>The number of persons that don't have Internet was 1 250 000 in 2009. </li></ul><ul><li>The biggest changes are in the groups under 65 years old </li></ul><ul><li>The number of people not having Internet decreased with 320 000 between 2007 – 2009. </li></ul>Källa: Word Internet Institute Svenskarna och Internet -09 Social Media
  5. 5. <ul><li>Who is using the Internet i Sweden </li></ul><ul><li>Young people are using Internet most , but they are not the biggest group. </li></ul><ul><li>The usage of Internet is quite balanced between the age-groups. </li></ul><ul><li>The most common Internet user in Sweden is a middle-aged ”blue-collar worker”. </li></ul>Social Media
  6. 6. <ul><li>Witch groups in society are using Internet </li></ul><ul><li>Socioeconomically conditions decides the usage of Internet in the following order in Sweden: </li></ul><ul><li>Age </li></ul><ul><li>Income </li></ul><ul><li>Education </li></ul><ul><li>In total 6 900 000 people is using internet i Sweden. </li></ul>2 100 000 1 800 000 1 600 000 800 000 Ca 600 000 Social Media
  7. 7. Internet as an information source <ul><li>The personal contacts are important, Internet is a complement. </li></ul>Social Media
  8. 8. <ul><li>The personal contacts are important, but Internet is more than a complement for young people. </li></ul>Social Media Internet as an information source
  9. 9. Social Media <ul><li>The personal contacts are important, Internet is increasing in importance for the group 46-55 years. </li></ul>Internet as an information source
  10. 10. <ul><li>Internet and politics </li></ul><ul><li>The Swedes has since 1994 been pending and have hade a sceptic attitude to Internets importance for politics. </li></ul><ul><li>Internet has given increased contacts between people that share profession, hobbies and other interests. Also between friends and family, but not when it comes to politics. </li></ul><ul><li>Although has the number of people that is taking part of political information thru Internet increased remarkably. </li></ul>Social Media
  11. 11. <ul><li>Internet and politics </li></ul><ul><li>The increase between 2008 – 2009 is about 462 000 people. </li></ul><ul><li>16 – 30 years = 785 000 </li></ul><ul><li>31 – 65 years = 500 000 </li></ul><ul><li>65 – 75 years = 500 000 </li></ul>Social Media
  12. 12. <ul><li>Sosserian (in-house) </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blog </li></ul><ul><li>What is our focus </li></ul>Social Media
  13. 13. <ul><li>All members in the party shall be members at Sosserian. </li></ul><ul><li>Sosserian gives the opportunity to get the latest information, material, present bloggs and participate in groups. </li></ul>Sosserian
  14. 14. <ul><li>Sweden is in the forth place regarding the number of accounts in the world per capita. </li></ul><ul><li>According to Facebook advertising system there is 1.005.300users in Sweden, witch means that something 11 percent is members in the network. </li></ul><ul><li>We help our parliamentarians to use Facebook to tell friends in there network about their political involvement. Today is 101 parliamentarians of 130 is using Facebook. </li></ul>
  15. 15. <ul><li>A lot of traditional media is keeping track of parliamentarians that use Twitter. </li></ul><ul><li>34 of our parliamentarians is using twitter today. </li></ul><ul><li>In total there is 65 parliamentarians of 349 using Twitter today. </li></ul><ul><li>Twixdagen </li></ul>
  16. 16. <ul><li>The first party in Sweden on YouTube </li></ul><ul><li>Almost one million views since February 2007. </li></ul><ul><li>Today 330 movie clips. </li></ul><ul><li>All clips published on the main channel but there parliamentarians, regions and Social Democrats from municipality's that have there own channels. </li></ul>
  17. 17. Blog <ul><li>Over 330 000 Swedish blogs today </li></ul><ul><li>6 percent blog about politics (ca 20 000) </li></ul><ul><li>37 percent of the internet users read blogs (2 442 000) </li></ul><ul><li>Among the 2000 most influential blogs </li></ul><ul><li>3-400 contains news about media and politics. </li></ul><ul><li>Today 45 of our parliamentarians have a blog and 7 of our parliamentarians have a blog in regional media. </li></ul>
  18. 21. <ul><li>According to DS poll it is 53 percent of toppolicians that today ha an account on Facebook. 32 percent have a blog, 10 percent is using Twitter and 8 percent have used YouTube. </li></ul><ul><li>Social Media I here to stay and as a political party we must attend in places were people attend. </li></ul>