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SIT Evolution 
Società Italiana Tecnospazzole
Our logo 
History behind our brand 
‘60 ‘90 2005 
We decided to innovate keeping our roots
WHITE and RED 
SIT keeps its 
identity 
EDGE 
Our sales force is 
precise and 
effective on the 
market 
MADE in ITALY 
Ou...
“OLD” SIT Product Lines: 
BRASS COATED WIRE 
“yellow” 
crimped wire 
RED PAINT 
Red is SIT’s color 
INDUSTRIAL AESTHETIC 
...
NEW SIT Product Lines 
x x
Nuove Linee di Prodotto SIT: 
MATTE RED 
“FERRARI” RED 
Red is SIT’s color, 
The new red 
is brighter 
GREY WIRE 
Appearan...
SIT: Continuously Innovating
Industrial Wire Brushes Evolution by SIT Tecnospazzole
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Industrial Wire Brushes Evolution by SIT Tecnospazzole

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SIT Tecnospazzole innovates continuously by redesigning its brand, its trademark and its wire brushes lines, aesthetically and in terms of performance. Seeing is believing..

Published in: Marketing
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Industrial Wire Brushes Evolution by SIT Tecnospazzole

  1. 1. SIT Evolution Società Italiana Tecnospazzole
  2. 2. Our logo History behind our brand ‘60 ‘90 2005 We decided to innovate keeping our roots
  3. 3. WHITE and RED SIT keeps its identity EDGE Our sales force is precise and effective on the market MADE in ITALY Our i: SIT is italian manufacturer SOLUTIONS SIT is supplier of technical and custom SPECIALISTS SIT is specialized in industrial wire brushes manufacturing INCLINATION SIT grows and solutions looks forward
  4. 4. “OLD” SIT Product Lines: BRASS COATED WIRE “yellow” crimped wire RED PAINT Red is SIT’s color INDUSTRIAL AESTHETIC Zn or Ni coated external parts and “grey” crimped wire HIGHER QUALITY More wire = Performance 3x + Bridle = Longer lasting TRACEABILITY Laser marking
  5. 5. NEW SIT Product Lines x x
  6. 6. Nuove Linee di Prodotto SIT: MATTE RED “FERRARI” RED Red is SIT’s color, The new red is brighter GREY WIRE Appearance doesn’t change; substance (filament) does BRASS COATED WIRE “yellow” crimped wire HIGHER QUALITY More wire = Performance 3x + Bridle = Longer lasting TRACEABILITY Laser marking +Barcode
  7. 7. SIT: Continuously Innovating

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