The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

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With air transport looking ahead to major growth in passenger numbers, what needs to be done to tackle the challenges of capacity? How can tomorrow’s industry be more agile? How might the industry best embrace the end-to-end, proactive and intuitive capabilities of so-called self-service 2.0, as well as better ways of adapting to irregular operations with predictive analytics and A-CDM? And what developments will we see in air transport’s application of tablets and mobile devices, along with wearable computing use by agents?
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The capacity for innovation – tomorrow’s airport experience: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

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The capacity for innovation: Phillip Easter, Director, Mobile Apps & Wearables, American Airlines

  1. 1. Hacking the Enterprise @AmericanAir @peaster Loyalty Smart Push Presence
  2. 2. Dumb Apps Ground Us in the Past . . .
  3. 3. Moments Not transactions
  4. 4. Loyalty Not downloads
  5. 5. Loyalty Not downloads
  6. 6. Loyalty Not downloads
  7. 7. Loyalty Not downloads
  8. 8. Loyalty Not downloads
  9. 9. Loyalty Not downloads
  10. 10. Loyalty Not downloads
  11. 11. Loyalty Not downloads
  12. 12. Presence Not location
  13. 13. Beacons
  14. 14. What’s Next?
  15. 15. Hacking the Enterprise 98%DOMESTIC FLEET 23D
  16. 16. Hacking the Enterprise Oh the Possi- bilities @AmericanAir @peaster
  17. 17. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Philip Easter, American Airlines at the 2014 SITA Air Transport IT Summit, Brussels. 2014 Air Transport IT Summit

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