The Potential of Collaboration for Enhancing Efficiency20 June 2013© OnAir 2013Simply connect
Setting the scene➔ We are all addicted to connectivity.➔ Demand for connectivity will increase as digital natives start wo...
Always connected© OnAir 2013 3➔ Most passengers carry a smartphone, tablet, phablet orall three – and expect to use them a...
Passenger boards flightusing mobile phone bar codePassenger dropsbag and receivesbag tag on mobilephonePassenger checks in...
What you need to make it work➔ Multiple inflight connectivity systems tomeet each airline’s specific needs.➔ 350 roaming a...
Optimizing assets: the connected aircraft 3.06© OnAir 2013PassengersImproving the flyingexperienceCabin CrewImprovingpasse...
Meeting passenger needs➔ Flexible access:− Link to seatback− Bring your own device➔ Content delivery:− Enhanced use of soc...
➔ Relationship management:− Paperless, real-time access to frequent flyer information− Re-booking of onward flights− Duty-...
Connecting the pilots➔ Flight operations:− Enriched weather maps− Electronic Flight Bags− Optimization of flight planning−...
GX AviationKa program➔ Optimized network formobile terminal willreduce latency➔ Smaller beams will bringmore bandwidth cap...
The boom in data© OnAir 2013 11➔ Connectivity will lead to data proliferation.➔ The next generation of aircraft – B787s, A...
The role of collaboration12➔ How we analyse big data as an industry will define our future.➔ Integrated data assembles thi...
Managing the next big step➔ To maximize the potential of the connected aircraft we need:− Enable the connected aircraft 3....
Simply find out more today at www.onair.aero© OnAir 2013Ian DawkinsChief Executive OfficerOnAir71, av. Louis Casaï, PO Box...
DISCLAIMERAny use, republication or redistribution of this content isexpressly prohibited without the prior written consen...
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The potential of collaboration: Chief Executive Officer, SITA Ian Dawkins - Chief Executive Officer, OnAir

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Air Transport IT Summit 2013 - www.sitasummit.aero - @sitasummit

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The potential of collaboration: Chief Executive Officer, SITA Ian Dawkins - Chief Executive Officer, OnAir

  1. 1. The Potential of Collaboration for Enhancing Efficiency20 June 2013© OnAir 2013Simply connect
  2. 2. Setting the scene➔ We are all addicted to connectivity.➔ Demand for connectivity will increase as digital natives start work.© OnAir 2013 2
  3. 3. Always connected© OnAir 2013 3➔ Most passengers carry a smartphone, tablet, phablet orall three – and expect to use them all the time.Crew are no different.➔ Statistics show:➔ people look at their phones every six minutes.➔ more than a third of us read emails, tweet and updateFacebook before getting out of bed in the morning.➔ Connectivity is a key business tool.➔ People expect connectivity wherever they are: in the office,at home, in a taxi, on the train….Why would it be different on a plane?Connectivity is a must everywhere
  4. 4. Passenger boards flightusing mobile phone bar codePassenger dropsbag and receivesbag tag on mobilephonePassenger checks in bymobile phone andreceives a bar-codedboarding passPassenger is updatedwith latest baggageinformationPassenger checks email,receive SMS, place callsduring flightPassenger is able to rebookmissed connectionMobile phone accessto VIP loungeThe seamless passenger journey© OnAir 2013 4Reducing operational costs for airports and airlinesSTARTEND
  5. 5. What you need to make it work➔ Multiple inflight connectivity systems tomeet each airline’s specific needs.➔ 350 roaming agreements coveringmore than 2.6 billion GSM subscribers.➔ Regulatory approval for more than 94countries.➔ Airline & Airport integration.© OnAir 2013 5OnAir’s assetsInmarsat SwiftBroadband and GX Aviation are the only globalnetworks designed for mobility
  6. 6. Optimizing assets: the connected aircraft 3.06© OnAir 2013PassengersImproving the flyingexperienceCabin CrewImprovingpassenger serviceand efficiencyPilots / CockpitImproving aircraftefficiency
  7. 7. Meeting passenger needs➔ Flexible access:− Link to seatback− Bring your own device➔ Content delivery:− Enhanced use of social media− On-demand Services (OnAir Play): TV, video, sport,live news and business updates, e-papers, etc.− Enriched maps− Shopping opportunities➔ Relationship Management:− Social check-in− Loyalty programs− Staying in touch with your business, friends and family© OnAir 2013 7Improving the flying experienceNew services will develop as passengers’ demands evolve
  8. 8. ➔ Relationship management:− Paperless, real-time access to frequent flyer information− Re-booking of onward flights− Duty-free− Validation of credit cards to prevent fraud− Baggage management➔ Cabin management:− System status & updates− Maintenance reporting− Inventory management− Telemedicine➔ Crew management:− Rostering− Training on new processesImproving cabin crew operations© OnAir 2013 8Improving crew efficiencyNew services will develop as needs evolve
  9. 9. Connecting the pilots➔ Flight operations:− Enriched weather maps− Electronic Flight Bags− Optimization of flight planning− Improved pilot communications➔ Maintenance operations:− OEM and supplier Condition Based Monitoring (CBM)− Engine manufactures and major on-board systems− Seamless integration of aircraft and ground operations© OnAir 2013 9Increasing operational efficiencyNew services will develop as needs evolve
  10. 10. GX AviationKa program➔ Optimized network formobile terminal willreduce latency➔ Smaller beams will bringmore bandwidth capacity➔ IP TV capabilities➔ Aircraft are flyingdatacentres linking theairport with airlineoperations2 channels with balancedtraffic➔ Channel 1 andChannel 2 loadbalancing trafficoptimization➔ Internet portalSBB with 2 channelsRelevance of SBB and GX Aviation to meet aircraftconnectivity needs© OnAir 2013 10More devices with richer contentSeparated source traffic➔ Channel 1: used for GSMand secondary Internettraffic➔ Channel 2: PrimaryInternet trafficSBB with 2 channelsDevicesconnectedRicher content network3% Cabinpenetration10%30%+SBB with 4 channelsSBB with 2 channels20%SBB cockpit services➔ Safety services /ACARS, etc.➔ Data links to OEMs andsuppliers➔ Easy upgrade to enabledSBB aircraftIncreased SBB capacity➔ Will serve more demandwith paying model➔ Will not enhance thecustomer experiencepenalised by the latencyThere is a plan to meet the growing demandToday Future
  11. 11. The boom in data© OnAir 2013 11➔ Connectivity will lead to data proliferation.➔ The next generation of aircraft – B787s, A350s and beyond – are alreadyflying datacenters.➔ Growing demand in data for airports, airlines, OEMS, etc.➔ There is an important balance between live and stored .➔ Ground 3 and 4G network infrastructure is critical.Harnessing data from all sources is keyAn aircraft generates 500 GB of dataflying from Los Angeles to LondonLAX LHRMBMBMBMBMBMBMBMB MB MBMBMBMBMBMBMBIt’s all about managing and optimizing the “pipe”
  12. 12. The role of collaboration12➔ How we analyse big data as an industry will define our future.➔ Integrated data assembles this jigsaw for a more efficient air transport industry.More data demands more integrationOptimizing theindustry© OnAir 2013
  13. 13. Managing the next big step➔ To maximize the potential of the connected aircraft we need:− Enable the connected aircraft 3.0− Integration of the industry− Global consistency in coverage− Optimizing data links− Affordable costs to transfer data− High quality of Service© OnAir 2013 13
  14. 14. Simply find out more today at www.onair.aero© OnAir 2013Ian DawkinsChief Executive OfficerOnAir71, av. Louis Casaï, PO Box 421216 Cointrin, Geneva, Switzerlandtel +41 (0) 22 747 6440Contact
  15. 15. DISCLAIMERAny use, republication or redistribution of this content isexpressly prohibited without the prior written consent ofthe Author. Permission to copy and reproduce contentmay be granted by the author, at their discretion, andby request only.Source: presentation of Ian Dawkins, OnAirat the 2013 SITA Air Transport IT Summit, Brussels.2013 Air Transport IT Summit

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