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SIGMA's ChannelSMART - Multichannel Messaging


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SIGMA Marketing ChannelSMART is the tool you need to bridge the gap in marketing for the financial, banking and credit vertical markets. Whether you struggle with credit card acquisition, customer retention, mortgage programs, and more - SIGMA's ChannelSMART can help.

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SIGMA's ChannelSMART - Multichannel Messaging

  1. 1. ChannelSMARTSMMultichannel Messaging Hub<br />+<br />Technology<br />+<br />Strategy<br />Analytics<br />March 2010<br />Making it work.<br />
  2. 2. SIGMA Marketing Group, LLC<br />9/16/2010<br />Page 2<br />+<br />Technology<br />+<br />Strategy<br />Analytics<br />Making it work.<br />Making it work <br />— to engage your customers and prospects.<br />Confidential © SIGMA Marketing Group 2010<br />
  3. 3. Multi-Channel Marketing Requires Complexity & Costs<br />3<br />Customer/Prospect<br />Customer/Prospect<br />email<br />call center<br />RSS<br />WEB<br />SMS<br />print<br />print<br />email<br />WEB<br />call center<br />SMS<br />RSS<br />Fulfillment House<br />ChannelSMARTTM<br />TM Firms <br />Print<br />Vendor<br />Mobile<br />Delivery<br />Vendor<br />Email<br />Service<br />Provider<br />Creative<br />Agency<br />Website<br />Team<br />Account Team<br />Specialized Client Teams/ Account Teams<br />ChannelSMART Delivers<br />One Process – One System<br />Hundreds of Processes, Dozens of Relationships<br />
  4. 4. SIGMA’s ChannelSMARTTM Features<br />A powerful, Web-based messaging hub for campaign creation, execution and measurement<br />Increased marketing productivity with multichannel messaging through a single tool<br />Consistent and consolidated tracking of your campaigns across all channels<br />SIGMA’s team of campaign-management experts to support your team from end to end<br />25 years of data-management experience to help you clean, consolidate and improve your data for maximum marketing results.<br />Market Miner Analytics to deliver true multi-segment messaging and improve your marketing results by 3-4X<br />4<br />
  5. 5. What Is the Output from ChannelSMARTSM…<br />Print on Demand(POD) <br />Data output though an integrated Pageflex engine creates postscript files or PDFs to drive personalized POD<br />Call Center, Fulfillment, Print<br />An output file that provides the data and instructions required to drive a VoiceXML process, or populate a fulfillment order<br /> <br />Email<br />The fully-formed and valid SMTP message that is transmitted server-to-server for delivery to a recipient’s inbox<br />RSS<br />The content item published as XML to an individually unique RSS feed hosted by the Channel*SMART platform<br />Web (Microsites & PURLs)<br />Dynamic generation of personalized URL and web landing page for the purposes of capturing response activity<br />Mobile (SMS)<br />Personalized mobile messages delivered to a gateway which delivers the message to a mobile phone<br />Share to Mobile<br />Embedded links to popular mobile sites encourage sharing and are tracked with the other touchpoints<br />9/16/2010<br />5<br />Confidential © SIGMA Marketing Group 2010<br />5<br />
  6. 6. Highly Graphical Dashboards & Reporting<br />Multichannel responses consolidated to single reports<br />Campaign summary reporting to Dashboard format<br />Ability to share reports with those that do not have access to the system<br />6<br />
  7. 7. ChannelSMARTSM Benefits Summary<br />Simplicity: a single portal for all channels, plus SIGMA’s support to make campaign management easier.<br />Multichannel management: consistent and relevant messaging to your customer segments.<br />Automated processes: save time and resources. Build campaigns once, use them over and over.<br />Reporting:consolidated from all channels to one location, to help you track your ROI.<br />Targeting:data cleansing and integration plus expert analytics for the best results.<br />7<br />9/16/2010<br />7<br />Confidential © SIGMA Marketing Group 2010<br />
  8. 8. CONTACT US TODAY<br />SIGMA Marketing Group<br />ONE Cambridge Place<br />1850 Winton Rd South<br />Rochester, NY 14618<br />Toll Free: 888-277-9837<br />Email:<br />On the web:<br />Our Marketing Analytics Blog:<br />9/16/2010<br />8<br />Confidential © SIGMA Marketing Group 2010<br />