Improve Campaign Landing Page Conversions - 8 Tips

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Marketing campaigns and landing pages not delivering the conversions you expected? Review these 8 tips to improve campaign landing page conversions - whatever a conversion may be to you.

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Improve Campaign Landing Page Conversions - 8 Tips

  1. 1. 8 Tips to Improve Campaign Landing Page Conversion<br />March 2010<br />
  2. 2. 6/24/2011<br />2<br />Confidential © SIGMA Marketing Group 2010<br />Are you <br /> running <br /> campaigns <br /> that are <br /> getting a <br /> decent click-through rate,<br />but no conversions?<br />
  3. 3. 6/29/2011<br />3<br />Confidential © SIGMA Marketing Group 2010<br />Is it possible… <br />that your<br />campaigns<br />don’t really deliver?<br />
  4. 4. 6/24/2011<br />4<br />Confidential © SIGMA Marketing Group 2010<br />8<br />You might want to consider these 8 <br />tips to improve <br />landing page conversion.<br />
  5. 5. Whatdo you want the visitor to do in order to consider your page a success?<br />The ‘what’ could be any of the following:<br /><ul><li>To just land on the page
  6. 6. Verify their contact information
  7. 7. Download a brochure or white paper
  8. 8. Make a purchase
  9. 9. Click through to another page</li></ul>6/29/2011<br />5<br />Confidential © SIGMA Marketing Group 2010<br />1. Define WHAT a conversion is.<br />
  10. 10. 6/29/2011<br />6<br />Confidential © SIGMA Marketing Group 2010<br />2. Define WHOM you want to click on your ad.<br />Build a profile of your ideal visitor. <br />Keep this person in mind when creating <br />your landing page. <br />Think about how long <br /> it will take them to do <br /> what you want them to do <br /> and if they might experience <br /> any frustration or confusion <br /> in the process of achieving <br /> your ideal goal.<br />Weed out any unnecessary information (navigation bars and secondary offerings) that might cause them to wander off course or become confused as to why they are there. <br />
  11. 11. 3. Create a seamless “LEAP.”<br />6/29/2011<br />7<br />Confidential © SIGMA Marketing Group 2010<br />The landing page and prior ad that send them there should match. <br />The easiest way to clue visitors in that they have arrived at the right place, is to use a similar heading or keywords from your ad creative. <br />
  12. 12. 4. Deliver AS PROMISED<br />6/29/2011<br />8<br />Confidential © SIGMA Marketing Group 2010<br />Depth is about delivering what was promised - quickly.<br />You want to share real information, <br />tailored to the search that the respondent was pursuing.<br />Don’t make your visitors<br />second guess what action<br />they should take next.<br />It’s about them, not you.<br />Image: renjithkrishnan / FreeDigitalPhotos.net<br />
  13. 13. 5. Make it EASY to convert.<br />6/29/2011<br />9<br />Confidential © SIGMA Marketing Group 2010<br />Lead the eye.<br />Use typography and color <br />toyour advantage. <br />Lead the eye along <br />the page towards the <br />conversion exit. <br />Thoughtful use of whitespace,<br />large copy, and graphics <br />can make a long page <br />seem much shorter <br />than it really is. <br />
  14. 14. 6. AUTO-populate and SIMPLIFY forms.<br />6/29/2011<br />10<br />Confidential © SIGMA Marketing Group 2010<br />Remove all <br />unneeded<br />fields.<br />If you’re asking users to register for a newsletter, ask only for an email address.<br />
  15. 15. 7. PIMP it out.<br />Choice of imagery is critical. <br />Choose images that are related to page content, clearly composed.<br />Be purposeful in your design.<br />Image: jscreationzs / FreeDigitalPhotos.net<br />
  16. 16. 8. ANALYZE your failures.<br />How well do you do with the respondents who don’t convert on your landing pages? <br />Just because they weren’t ready to convert on that specific offer at that exact moment, doesn’t make it a throwaway experience. <br />Analyze what they do. <br />What did they click on? <br />What did they avoid?<br />Image: Rawich/ FreeDigitalPhotos.net<br />
  17. 17. Remember<br />13<br />The customer is always right. <br />They want what they want.<br />In this digital age, they want it FAST!<br />They expect more from brands.<br />They are in a hurry, so make it easy!<br />Continue to Measure & Adjust!<br />Image: Rawich/ FreeDigitalPhotos.net<br />
  18. 18. Engaging your customersthrough analytics, strategy and technology<br />6/24/2011<br />14<br />Confidential © SIGMA Marketing Group 2010<br />Our Blog: FifthGearAnalytics.com<br />Web: SigmaMarketing.com<br />Twitter: @SIGMA_MktgGrp<br />Call Toll Free: 888.277.9837<br />Email: SIGMAinfo@sigmamarketing.com<br />

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