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Optimizing Your Profile
                  on LinkedIn




March 2010
LinkedIn: The Basics


            •   LinkedIn is the World’s largest business networking site.
                 –   75 Million Users
                 –   In over 200 countries


            •   Business Leaders use LinkedIn as a search engine.

            •   LinkedIn can be used to grow the sales funnel by allowing you to
                network with businesses you would not otherwise have access to.
                Some of the areas we can raise awareness about the SIGMA brand:
                 –   Groups
                 –   Discussions
                 –   Recommendations (both of you, and of those you recommend)
                 –   Blog / Twitter Feeds
                 –   Status Updates




10/6/2010                            Confidential © SIGMA Marketing Group 2010     2
Why Optimize Your Profile?


  Every social profile
  should be considered
  an entry point to your
  Company for new leads
  & prospects.




10/6/2010                  Confidential © SIGMA Marketing Group 2010   3
Optimizing Your BASIC Profile



                                                            The two most important
                                                            features of your basic
                                                            profile are your job title
                                                            and the ability to create
                                                            a custom URL.




10/6/2010       Confidential © SIGMA Marketing Group 2010                            4
Custom URL & Display Options




                                        Create a custom URL for
                                        your profile using Keyterms
                                        that describe your role or expertise.



                                        Select which components
                                        You wish to display on your
                                        Public profile.

                                        Your public profile is viewable
                                        by people who are not connected
                                        to you directly.

                                        Note: The more you display, the
                                        more visible you and your company
                                        become in search.


10/6/2010       Confidential © SIGMA Marketing Group 2010                       5
Profile Optimization:
                              Additional Information




    Use keywords to
    Optimize your
    Additional Info.

    Your “Interests” can
    include your expertise




10/6/2010                    Confidential © SIGMA Marketing Group 2010   6
Profile Optimization:
              Work Experience


                                                Add keyterm rich
                                                descriptions to your
                                                CURRENT work experience
                                                listing.


                                               Best Practice for Business:
                                               For the sake of your business
                                               you may consider adding a
                                               beefy description to your current
                                               position, placing less emphasis
                                               on past positions.
                                               (This rule does not apply if your
                                               current function on LinkedIn is
                                               for job placement.)




10/6/2010   Confidential © SIGMA Marketing Group 2010                              7
Profile Optimization:
                  Summary



                                                  Your profile Summary
                                                  is where you can add
                                                  extra info that does not fit
                                                  In other portions of your profile.

                                                  Fill this area with services offerings
                                                  and products that your company
                                                  provides.




10/6/2010   Confidential © SIGMA Marketing Group 2010                                  8
Profile Optimization:
             Recommendations




                                         Recommendations are a great
                                         way to let people know about
                                         work you’ve done or your
                                         areas of expertise.

                                         Request them from colleagues, clients
                                         former employers, etc.

                                         Give them specifics in your
                                         request (keywords)

                                         Keyword rich recommendations
                                         can enhance your search visibility.




10/6/2010   Confidential © SIGMA Marketing Group 2010                            9
Profile Optimization:
                Applications




                                                        Include applications
                                                        That are relevant to
                                                        your business such as
                                                        your blog feed, creative
                                                        portfolio, file sharing,
                                                        power point decks and
                                                        more.

                                                        You should explore the
                                                        available options on
                                                        LinkedIn and select the
                                                        applications most
                                                        suited to your business.




10/6/2010   Confidential © SIGMA Marketing Group 2010                        10
Profile Optimization:
                        Summary




            Help promote YOUR company.

            Use all the features available.

            Fill your profile with keyterms!




10/6/2010         Confidential © SIGMA Marketing Group 2010   11

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B2B Social Media: LinkedIn Profile Optimization

  • 1. Optimizing Your Profile on LinkedIn March 2010
  • 2. LinkedIn: The Basics • LinkedIn is the World’s largest business networking site. – 75 Million Users – In over 200 countries • Business Leaders use LinkedIn as a search engine. • LinkedIn can be used to grow the sales funnel by allowing you to network with businesses you would not otherwise have access to. Some of the areas we can raise awareness about the SIGMA brand: – Groups – Discussions – Recommendations (both of you, and of those you recommend) – Blog / Twitter Feeds – Status Updates 10/6/2010 Confidential © SIGMA Marketing Group 2010 2
  • 3. Why Optimize Your Profile? Every social profile should be considered an entry point to your Company for new leads & prospects. 10/6/2010 Confidential © SIGMA Marketing Group 2010 3
  • 4. Optimizing Your BASIC Profile The two most important features of your basic profile are your job title and the ability to create a custom URL. 10/6/2010 Confidential © SIGMA Marketing Group 2010 4
  • 5. Custom URL & Display Options Create a custom URL for your profile using Keyterms that describe your role or expertise. Select which components You wish to display on your Public profile. Your public profile is viewable by people who are not connected to you directly. Note: The more you display, the more visible you and your company become in search. 10/6/2010 Confidential © SIGMA Marketing Group 2010 5
  • 6. Profile Optimization: Additional Information Use keywords to Optimize your Additional Info. Your “Interests” can include your expertise 10/6/2010 Confidential © SIGMA Marketing Group 2010 6
  • 7. Profile Optimization: Work Experience Add keyterm rich descriptions to your CURRENT work experience listing. Best Practice for Business: For the sake of your business you may consider adding a beefy description to your current position, placing less emphasis on past positions. (This rule does not apply if your current function on LinkedIn is for job placement.) 10/6/2010 Confidential © SIGMA Marketing Group 2010 7
  • 8. Profile Optimization: Summary Your profile Summary is where you can add extra info that does not fit In other portions of your profile. Fill this area with services offerings and products that your company provides. 10/6/2010 Confidential © SIGMA Marketing Group 2010 8
  • 9. Profile Optimization: Recommendations Recommendations are a great way to let people know about work you’ve done or your areas of expertise. Request them from colleagues, clients former employers, etc. Give them specifics in your request (keywords) Keyword rich recommendations can enhance your search visibility. 10/6/2010 Confidential © SIGMA Marketing Group 2010 9
  • 10. Profile Optimization: Applications Include applications That are relevant to your business such as your blog feed, creative portfolio, file sharing, power point decks and more. You should explore the available options on LinkedIn and select the applications most suited to your business. 10/6/2010 Confidential © SIGMA Marketing Group 2010 10
  • 11. Profile Optimization: Summary Help promote YOUR company. Use all the features available. Fill your profile with keyterms! 10/6/2010 Confidential © SIGMA Marketing Group 2010 11