SIG-Gloc #07

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SIG-Gloc #07

  1. 1. IGDA http://pupe.ameba.jp/ http://coorde.ameba-mb.jp/ http://bit.ly/crdmi (PC ) ( ) (iPhone ) chimu8412011 6 22
  2. 2. ⽇日       ⽇日       ⽣生         2011 6 22
  3. 3. ⽇日       ⽇日       ⽣生         2011 6 22
  4. 4. 2011 6 22
  5. 5. 2011 6 22
  6. 6. What is ?2011 6 22
  7. 7. What is ? 1002011 6 22
  8. 8. � � � �2011 6 22
  9. 9. � � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu8412011 6 22
  10. 10. � � � � facebook.com/chimu841 twitter.com/chimu841 ameba.jp/chimu841 chimu8412011 6 22
  11. 11. Twinkle Bar 3 mixi iPhone Bar2011 6 22
  12. 12. Twinkle Bar 3 mixi iPhone Bar2011 6 22
  13. 13. CoordeMania 4 GREE iPhone2011 6 22
  14. 14. TwinkleBar2011 6 22
  15. 15. CoordeMania2011 6 22
  16. 16. 2011 6 22
  17. 17. ",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ %,#$ %,#$ &&#$ &,#$ &,#$ (#$ %#$ ,#$,#$ ,#$ *%#$*%#$*%#$*%#$ ,#$ )#$ *#$**#$*#$*#$ **#$ *)#$*,#$**#$*,#$**#$*)#$ *)#$*,#$ *,#$*,#$ )+#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *#$*&#$ *#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )#$)*#$)*#$ )#$)*#$ )#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * & % ! ( " + ), )) )* ) )& )% )! )( )" )+ *, *) ** * *& *% *! *( *" *+ ,2011 6 22
  18. 18. ",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ TwinkleBar %,#$ %,#$ &&#$ 15 &,#$ &,#$ (#$ %#$ ,#$,#$ ,#$ *%#$*%#$*%#$*%#$ ,#$ )#$ *#$**#$*#$*#$ **#$ *)#$*,#$**#$*,#$**#$*)#$ *)#$*,#$ *,#$*,#$ )+#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *#$*&#$ *#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )#$)*#$)*#$ )#$)*#$ )#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * & % ! ( " + ), )) )* ) )& )% )! )( )" )+ *, *) ** * *& *% *! *( *" *+ ,2011 6 22
  19. 19. ",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ TwinkleBar CoordeMania %,#$ %,#$ &&#$ 15 30 &,#$ &,#$ (#$ %#$ ,#$,#$ ,#$ *%#$*%#$*%#$*%#$ ,#$ )#$ *#$**#$*#$*#$ **#$ *)#$*,#$**#$*,#$**#$*)#$ *)#$*,#$ *,#$*,#$ )+#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *#$*&#$ *#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )#$)*#$)*#$ )#$)*#$ )#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * & % ! ( " + ), )) )* ) )& )% )! )( )" )+ *, *) ** * *& *% *! *( *" *+ ,2011 6 22
  20. 20. 2011 6 22
  21. 21. AppStore ≪ ≫ ≪ ≫ PAID FREE 1 3,000DL 40,000DL 1,000,000 30,000DL 300,000DL 2 2,000DL 35,000DL - 25,000DL 250,000DL 3 1,600DL 30,000DL - 20,000DL 200,000DL 4 1,300DL 25,000DL - 15,000DL 120,000DL 5 1,000DL 22,000DL 500,000 14,000DL 100,000DL 6 - 20,000DL - 12,000DL 90,000DL 7 - 15,000DL - 10,000DL 80,000DL 8 - 12,000DL - 9,000DL 70,000DL 9 - 11,000DL - 8,000DL 60,000DL 10 - 10,000DL 250,000 7,000DL 50,000DL ... 25 - 5,000DL - 50 - 3,000DL -2011 6 22
  22. 22. AppStore ≪ ≫ ≪ ≫ PAID FREE 1 3,000DL 40,000DL 1,000,000 30,000DL 300,000DL 2 2,000DL 35,000DL - 25,000DL 250,000DL 3 1,600DL 30,000DL - 20,000DL 200,000DL 4 1,300DL 25,000DL - 15,000DL 120,000DL 5 1,000DL 22,000DL 500,000 14,000DL 100,000DL 6 - 20,000DL - 12,000DL 90,000DL 7 - 15,000DL - 10,000DL 80,000DL 8 - 12,000DL - 9,000DL 70,000DL 9 - 11,000DL - 8,000DL 60,000DL 10 - 10,000DL 250,000 7,000DL 50,000DL ... CoordeMania 25 - 5,000DL - 8 50 - 3,000DL - 30 40 1500DL/day2011 6 22
  23. 23. 20 22011 6 22
  24. 24. ※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/2011 6 22
  25. 25. ※ARPPU ¥500 20 2 DL 5 10,000DAU ↓ 200 ↓ ¥100,000/ ↓ ¥3,000,000/ 502011 6 22
  26. 26. ※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 502011 6 22
  27. 27. ※ARPPU ¥500 20 2 DL 5 DL 30 10,000DAU 60,000DAU ↓ ↓ 200 1,200 ↓ ↓ ¥100,000/ ¥600,000/ ↓ ↓ ¥3,000,000/ ¥18,000,000/ 50 52011 6 22
  28. 28. 30 42011 6 22
  29. 29. ※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/2011 6 22
  30. 30. ※ARPPU ¥500 30 4 DL 5 15,000DAU ↓ 600 ↓ ¥300,000/ ↓ ¥9,000,000/ 102011 6 22
  31. 31. ※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 102011 6 22
  32. 32. ※ARPPU ¥500 30 4 DL 5 DL 30 15,000DAU 90,000DAU ↓ ↓ 600 3,600 ↓ ↓ ¥300,000/ ¥1,800,000/ ↓ ↓ ¥9,000,000/ ¥54,000,000/ 10 32011 6 22
  33. 33. 2011 6 22
  34. 34. → → “ ” →2011 6 22
  35. 35. PF →TwinkleBar SNS →facebook Twitter Twitter2011 6 22
  36. 36. → → → 2 → →2011 6 22
  37. 37. 2011 6 22
  38. 38. 2011 6 22
  39. 39. de 72011 6 22
  40. 40. ANIMAL VILLAGE 82011 6 22
  41. 41. 2011 6 22
  42. 42. ⽇日       ⽇日       ⽣生         2011 6 22
  43. 43. de2011 6 22
  44. 44. de2011 6 22
  45. 45. 2011 6 22
  46. 46. 2011 6 22
  47. 47. 2011 6 22

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