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Micael Edler
An agripreneurial story
in Tanzania
1
SIANI 2017-05-08
2
3
4
5
”With the right manager, an average business idea
becomes a success while a project always fails, regardless
of how good the business idea is, with the wrong leader.”
6
SOME OF THE STAFF
7
8
9
Smart vs. brave investor
10
”FROM FARM TO FORK”
11
”FROM FARM TO FORK”
12
Farmer Concentrator Cooperative Trader
Export
India
Processor
Trader
NL
Rostery
SE
Store or
Brand Owner
Farmer Concentrator Processor
Rostery
SE
Store or
Brand Owner
”FROM FARM TO FORK”
13
Lead time Old Lead time AMAMA Cost/kg (USD) Cost/kg (USD)
Farmers 1 1 1 1
Concentrator (bike) 1 1 0,16 0,16
Middleman (3ton lorry) 1 1 0,16 0,16
Warehouse/factory (cooperative) 60 7 0,14 -
Trader Tz (8 ton truck) 1 - 0,20 -
Tp Tandahimba-Mtwara 1 - 0,20 0,05
Tp Mtwara-Kochin 14 - 0,50 -
Kochin-Kerela-Kochin 14 - 0,20 -
Tp Kochin-Amsterdam 21 - 0,20
Tp Amsterdam-Helsingborg 7 - 0,12
Tp Tandahimba-Helsingborg 21 - 0,20
121 31 2,88 1,57
Saving 90 days and app. 1 USD/kg kernel
HISTORY
14
2013
Start and preparation
- Field trips to India & Vietnam
- Crop
- Location
- Purchase of Land
2014
- Building
- Purchase of equipment
2015
- Start of operation
- 1 ton / day
- 80 staff
- Fire
2016
- Fire
- Restart
- 5 ton/day
- 160 staff
- HACCP certification
2017
- Fire
- Restart
- 8 ton/day
- 250 staff

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An agriupreneurial story in Tanzania

  • 1. Micael Edler An agripreneurial story in Tanzania 1 SIANI 2017-05-08
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. ”With the right manager, an average business idea becomes a success while a project always fails, regardless of how good the business idea is, with the wrong leader.” 6
  • 7. SOME OF THE STAFF 7
  • 8. 8
  • 9. 9
  • 10. Smart vs. brave investor 10
  • 11. ”FROM FARM TO FORK” 11
  • 12. ”FROM FARM TO FORK” 12 Farmer Concentrator Cooperative Trader Export India Processor Trader NL Rostery SE Store or Brand Owner Farmer Concentrator Processor Rostery SE Store or Brand Owner
  • 13. ”FROM FARM TO FORK” 13 Lead time Old Lead time AMAMA Cost/kg (USD) Cost/kg (USD) Farmers 1 1 1 1 Concentrator (bike) 1 1 0,16 0,16 Middleman (3ton lorry) 1 1 0,16 0,16 Warehouse/factory (cooperative) 60 7 0,14 - Trader Tz (8 ton truck) 1 - 0,20 - Tp Tandahimba-Mtwara 1 - 0,20 0,05 Tp Mtwara-Kochin 14 - 0,50 - Kochin-Kerela-Kochin 14 - 0,20 - Tp Kochin-Amsterdam 21 - 0,20 Tp Amsterdam-Helsingborg 7 - 0,12 Tp Tandahimba-Helsingborg 21 - 0,20 121 31 2,88 1,57 Saving 90 days and app. 1 USD/kg kernel
  • 14. HISTORY 14 2013 Start and preparation - Field trips to India & Vietnam - Crop - Location - Purchase of Land 2014 - Building - Purchase of equipment 2015 - Start of operation - 1 ton / day - 80 staff - Fire 2016 - Fire - Restart - 5 ton/day - 160 staff - HACCP certification 2017 - Fire - Restart - 8 ton/day - 250 staff

Editor's Notes

  1. History - Portuguese took the tree from Brasil and started planting it in Mozambique to prevent erosion. Our trees was planted by the british in the 50ies. Two types of trees (large 12-15 m and small about half the hight). The smaller one giving more fruit. Tandahimba have old trees, that give big tasty nuts. Cashew apple, used to ferment and drink or eat Cashew seed (that we call the nut or kernel) The shell used as fuel The CNSL - resin, toxic, insect repellent, anti fungus, anti termites, wood protection