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In Snacks We Trust: The 5 Snacking Segments in America

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Different consumers have different snacking habits. SHSFoodThink examines the 5 snacking segments in America, who they are, what are their attitudes, and what possible snack offerings they would be interested in.

For the full report on Snacking in America, visit http://www.shsfoodthink.com

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In Snacks We Trust: The 5 Snacking Segments in America

  1. 1. All data sourced from “Snacker Nation,” Sullivan Higdon & Sink FoodThink, 2014. The study was built on research from nearly 2,004 U.S. consumers. DOWNLOAD OUR LATEST WHITE PAPER TODAY Consumers snack in different ways for a variety of reasons, and with the rise of snacking, distinct snacker segments are starting to emerge. Snacking Styles Infographic created by: 32% 44% THE FIVE SNACKING SEGMENTS IN AMERICA WE TRUST IN SNACKS 10% 29% 28% 21% 12% The Healthy Snacker The Bored Snacker The Starving Snacker The Non-Snacker The Social Snacker I mostly eat healthy, nutritious snacks. “ ” THE HEALTHY SNACKER 29% WHO ARE THEY? More likely to buy organic Good cooks Have more education (bachelor’s degree or higher) SNACKING ATTITUDE Part of a healthy diet Lets me add variety to diet Snack definition has evolved POSSIBLE SNACK OFFERINGS Good for you Fresh Organic or natural Time of day Snack frequency Commitment to health L L H H Snack frequency Commitment to health I’m not really much of a snacker. “ ” THE NON-SNACKER 12% WHO ARE THEY? Pre-Boomers More likely to be lower income Moderation wellness approach SNACKING ATTITUDE Part of a healthy diet POSSIBLE SNACK OFFERINGS Small meals Fresh Simple Time of day L L H H Snack frequency Commitment to health I tend to snack when I’m around others who are snacking. “ ” THE SOCIAL SNACKER 10% WHO ARE THEY? More likely to be Hispanic Dads West Coast SNACKING ATTITUDE Snacking is fun Lets me add variety to my diet Would consider fast food for a snack POSSIBLE SNACK OFFERINGS Shareable Tapas Appetizer Time of day L L H H I snack because there’s nothing else to do. “ ” THE BORED SNACKER 28% WHO ARE THEY? Millennials and Gen-Xers More likely to be single Bad cooks Not concerned with health Food splurge when lonely, sad or stressed SNACKING ATTITUDE It’s fun Favorite kind of food POSSIBLE SNACK OFFERINGS Bold, adventurous flavors Novel concepts Trendy items Time of day Snack frequency Commitment to health L L H H I snack because I’m hungry all the time. “ ” THE STARVING SNACKER 21% WHO ARE THEY? Millennials Moms Bad cooks Heavy QSR users More likely to value convenience SNACKING ATTITUDE It’s fun Favorite kind of food Would consider fast food for a snack POSSIBLE SNACK OFFERINGS Protein-packed On the go Time of day Snack frequency Commitment to health L L H H The Healthy Snacker The Starving Snacker The Non- Snacker The Social Snacker The Bored Snacker VERY HEALTHY NOT AT ALL HEALTHY Three out of 10 Americans are healthy snackers, a group ripe with opportunity. Snack Health Get to Know Each Snacker Segment Take our snacker quiz at shsfoodthink.com/snackerquiz and receive a complimentary in-depth profile of your snacker segment. WHAT SNACKER SEGMENT ARE YOU?

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