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Conagra.pptx

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Conagra.pptx

  1. 1. managers at ConAgra Grocery Products Company (CAGP) improved their system of allocating and controlling trade-marketing spending. CAGP annually spent over $400 million on trade marketing expenditures—expenditures aimed at helping grocery retailers promote CAGP’s products. Because of the size of the expenditures and the impact they had on the success of the business, CAGP managers were understandably concerned as to whether that money was allocated wisely. They were also concerned about their controls over trade spending because the company had recently overspent its trade-spending budget. Problem statement
  2. 2. Problem statement • managers at ConAgra Grocery Products Company (CAGP) improved their system of allocating and controlling trade-marketing spending. CAGP annually spent over $400 million on trade marketing expenditures—expenditures aimed at helping grocery retailers promote CAGP’s products. Because of the size of the expenditures and the impact they had on the success of the business, CAGP managers were understandably concerned as to whether that money was allocated wisely. They were also concerned about their controls over trade spending because the company had recently overspent its trade-spending budget.

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