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Personal Branding for Today's Professionals

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Regardless of where you are in your career, today’s successful professionals have embraced the idea that they must market themselves to stay a step ahead. With the rise of social media and all things digital, you can now build your brand and leverage it to set yourself up for success in the PR and marketing world and beyond.

In this webinar, SHIFT Marketing Analyst Zach Burrus and the Agency’s Learning & Development Coordinator, Kristina Norris, will cover the ins and outs of personal branding, including:

-Why personal branding is so essential for today’s professionals
-How to go about creating your own brand
-How to build your brand by connecting and engaging with others via networking and social media

Published in: Marketing
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Personal Branding for Today's Professionals

  1. 1. PERSONAL BRANDING FOR TODAYS PROFESSIONALS June 4, 2015 Kristina Norris & Zach Burrus
  2. 2. CONTACT US! • KRISTINA NORRIS • @KristinaMNorris • knorris@shiftcomm.com ZACH BURRUS @ZachBurrus zburrus@shiftcomm.com #BrandingWebinar 2
  3. 3. AGENDA PERSONAL BRANDING WHY IT MATTERS KNOWING YOURSELF HOW TO DEVELOP IT MAKING IT COUNT 3
  4. 4. PERSONAL BRANDING “Personal branding is about unearthing what is true and unique about you and letting everyone know about it.” - Dan Schawbel, Me 2.0 4
  5. 5. PERSONAL BRANDING MYTHS People aren’t brands I don’t have a personal brand It’s all about the professional you Everyone that matters knows the real me You know me when you meet me It’s only important if you’re looking for a job My accomplishments speak for themselves Its all about an image My personal brand is my blog and social accounts 5
  6. 6. WHY IT MATTERS 6
  7. 7. 7
  8. 8. KNOWING YOURSELF It’s not who you are that holds you back, it’s who you think you’re not 8
  9. 9. HOW TO DEVELOP IT • VALUES • PASSIONS • BELIEFS RefiningYourBrand ONE WORD Simple, conversational and less than 2 sentences 9
  10. 10. HOW TO DEVELOP IT • CONTINUOUS LEARNING • & COMPASSIONATE • CREATING/CREATIVITY • QUIRKY/CLUMSY CONTINUING Lifelong learner driven by compassion, creativity & clumsiness RefiningKristina’sBrand 10
  11. 11. ME. ME. ME! 1. YOUR LIFE 2. YOUR THOUGHTS 3. OTHERS CONTENT THE 1/3 RULE YOUR THOUGHTS YOUR LIFE OTHERS’ CONTENT 11
  12. 12. REMAIN ACCOUNTABLE 12
  13. 13. SHIFT CAREERS 13 shiftcomm.com/careers
  14. 14. AT THE END OF THE DAY… •BE AUTHENTIC. •BE HOLISTIC. •BE ACCOUNTABLE. 14
  15. 15. THANK YOU!

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