SHIFT Communications examined a sample of 62,768 press releases published in 2013 on
MarketWired.com and looked at the most commonly used descriptive words in them. The top overused
words this year included new (used 110,059 times), first (used 56,724 times), mobile (used 28,534 times),
professional (27,859 times), and most (used 26,774 times). How many of these words appeared in your
news releases, blog posts, and other public relations materials in 2013 - and how many will you replace
with more unique, more impactful words in 2014?
If you’re running out of words, don’t hesitate to ask for help! Contact
SHIFT Communications today and work with our team of imaginative
smarties to help your own story stand out. Learn more at
http://www.shiftcomm.com today, or follow SHIFT @shiftcomm on Twitter.
Methodology: SHIFT Communications downloaded a random sample of 62,768 English language press releases published only during calendar year
2013 from MarketWired.com. Using custom-built software, SHIFT staff programmatically removed boilerplate and navigational text, then counted
43,448,554 words in the body text of the press releases and assigned frequencies of appearance to each. After compilation, SHIFT staff manually
removed frequent, non-descriptive language articles (a, and, the, etc.) and nouns (About, Contact, Call, etc.) to create the list. SHIFT Communications
was the sole sponsor, underwriter, and conductor of the research. Data was collected during the period 12/4/2013 - 12/18/2013 using automated tools.