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Analyzing industry and competition


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Analyzing industry and competition

  1. 1. Analyzing Industry and competition
  2. 2. Why Analyze industry & Competition <ul><li>Without industry competition, environment analysis remains incomplete </li></ul><ul><li>Supports Strategy Formulation by Serving </li></ul><ul><li>Helps Size Up Industry Attractiveness and Firm’s Competitive Position – </li></ul><ul><li>Helps Size Up Industry Attractiveness and Firm’s Competitive Position – the Two Central Ideas in Competitive Strategy </li></ul>
  3. 3. A Framework for Analysing Industry and Competition <ul><li>General Features/Basic Facts of the Industry </li></ul><ul><li>Industry Settings (Industry Environment) </li></ul><ul><li>Industry Structure </li></ul><ul><ul><li>Industry structure influences the competitive game </li></ul></ul><ul><ul><li>Barriers in the Industry </li></ul></ul><ul><ul><ul><li>Entry barriers </li></ul></ul></ul>
  4. 4. <ul><li>Industry Attractiveness </li></ul><ul><li>Industry Performance </li></ul><ul><li>Industry Practices </li></ul><ul><li>Emerging Trends/Likely Future Patterns </li></ul>
  5. 5. Forces to Analyze competitioon
  6. 6. The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million units of sales were registered. Local manufacturers* have grabbed 17.5% market share [from 0.9%, a year back] Only 5 local manufacturers in 2008 and the number stands at 28 now! Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009. Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%. LG’s share dropped from 7.2% to 6.4%, Of the local manufacturers, Micromax leads the race and holds a market share stands of 4.8%.
  7. 7. <ul><li>Nokia has lacked a hit smartphone since the N95, which was launched in 2006, before Apple entered the cellphone market </li></ul><ul><li>The company controls around 30 percent of this vast market, according to research firm Gartner, compared with around 60 percent market share in the previous year. </li></ul>