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HINDALCO PPT

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This is a marketing assignment done by me in which I has covered pest 4p bcg etc of Hindalco

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HINDALCO PPT

  1. 1. COMPANY PRESENTATION BY- KR. YASHWARDHAN ROLL NO- 15DM022
  2. 2. About the Company  An industry leader in aluminium and copper.  World's largest aluminium rolling company and one of the biggest producers of primary aluminium in Asia.  World’s largest copper smelter at a single location.
  3. 3. HISTORY  Established in 1958, the company started its first aluminium facility at Renukoot in eastern Uttar Pradesh, India in 1962.  Later with acquisitions and mergers, with Indal, Birla Copper and the Nifty and Mt. Gordon copper mines in Australia, strengthened the company’s position in value-added alumina.
  4. 4. Core Products 34% 66% Aluminium and other Aluminium products Copper and other copper products 23% 5% 4% 68% Balco Nalco Others Hindalco MARKET SHARE
  5. 5. SWOT Analysis of Hindalco Strength  Global brand image.  Cost effective producer.  Sound financial position.  A high degree quality consciousness is the core competence of the company.  Company has a well-established distribution network, covering a geographically wide and scattered market.
  6. 6. Weakness  Present production capacity is not adequate to meet the rising high demand.  Technology is not upgraded to mark as compare to global giants in aluminium industry.
  7. 7. Opportunity  R & D collaboration with universities and another research organization.  More emphasis on downstream production of value added products.  Recycling should be adopted as routine production.  Raising more finance from marketing for more acquisition and merger for consolidating position in the global market.
  8. 8. Threats  Strong domestic and global competitors, such as TATA, POSCO, MITTLE, ESSAR .  Innovative revolution in plastic and steel industry.  Fall in prices of Al. in neighboring countries.
  9. 9. Mc Kinsey' s 7S model STRUCTURE
  10. 10. STAFF:  The Company follows a careful recruitment, training, and appraisal for both the operatives and management cadre through its able HR Department. STYLE:  Company is known for its product and style follow. The company emphasises on quality and maximum utilization of resources. The company adopts “QUALITY MANAGEMENT POLICY” with help to increase efficiency and cost reduction. SKILLS:  The company 5-S System, which was first originated in China, Quality assurance, KAIZEN etc. are some of the disciplinary skills of the company.  The entire Country knows the capabilities and competencies that exist within the company. Because of the well polished skills the company stands to be NUMBER ONE POWER HOUSE IN NON –FERROUS METALS.
  11. 11. STRATEGY:  The direction and scope of the Company over the long term.  The strict implementation of the WMC policies is the strategy of the company which has managed to get the Company its global recognition. SYSTEM:  The company adopts Quality Management System (QMS). Each and every section / department / shop has to maintain a QMS manual in which all the rules, regulation, procedure etc. is mentioned. Right from major to minor activities details is explained in those manuals for assisting the new and existing workers. SHARED VALUE:  This may be considered to “company purpose”. Super ordinate goals are the fundamental ideas around which a business is build. They are its main values.
  12. 12. STAR • T.Ingots QUESTIONMARK • Billets CASH COW • Aluminium sows • Alumina Hydrate • Calcined Alumina DOG ROLLED PRODUCTS SPECIAL PRODUCTS BCG GROWTH SHARE MATRIX
  13. 13. 4P’S OF HINDALCO: 1. PRODUCTS: Calcined alumina, alumina metal, special products, rolled products. 2. PRICING: It depends upon on the London Metal exchange and so it changes with respect to LME. It also varies according to the demand of All India Market. Pricing strategy is generally updated periodically and it changes according to situation. 3. Promotion: Hindalco use to do promotional activities; which can be seen in the form of CSR like providing health facilities, promoting education, organising events 4. Place: For Hindalco its stockyard is amongst all around the country which makes its logistics more efficient.
  14. 14. Acquisitions and Mergers  In June 2000, acquisition of controlling stake in Indian Aluminium Company Limited (Indal) with 74.6 per cent equity holding.  On 11 February 2007, the company entered into an agreement to acquire the Canadian company Novelis for US$6 billion, making the combined entity the world's largest rolled-aluminium producer.
  15. 15. HINDALCO STOCK MARKET DETAILS (AS ON 9.9.2015): BSE: 500440 NSE: HINDALCO ISIN: INE038A01020 BSE: SHARE PRICE 78.60 TODAY’S LOW 74.05 TODAY’S HIGH 79.10 52 WEEK HIGH 176.40 52 WEEK LOW 71.30 NSE: SHARE PRICE 78.60 TODAY’S LOW 74 TODAY’S HIGH 79.20 52 WEEK HIGH 176.60 52WEEK LOW 71.40 HINDALCO STOCK MARKET DETAILS (AS ON 9.9.2015):
  16. 16. Corporate Social Responsibility  Long before corporate social responsibility found a place in the corporate lexicon, it was already textured into the Group's value system  For over 50 years, Hindalco has worked in the hinterlands of India to better the quality of life of the under-privileged sections of society.  They are working on the scheme “Winning smiles…touching hearts”
  17. 17. Future Expansion  The Company wants to be an player in the logistics sector and wants to expand in the space and establish auto logistics hubs across India.
  18. 18. Thank You

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