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10 Essential Elements of a Mature Social Media Marketing Strategy
Kent Lewis, Anvil Media
Like many businesses, you now have active profiles on Facebook, Twitter, LinkedIn and YouTube. Similar to other marketers, you’re now measuring the impact of social media marketing on your bottom line. If you’re in the same situation as everyone else, you’re also asking, “What’s next?” Kent Lewis, President & Founder of Anvil Media, will outline essential elements of a mature social media marketing strategy—from philosophy to analytics. You'll discover the most effective best practices for high ROI social media campaigns, and see and real-world examples based on detailed research and 14 years of experience developing social media strategies for clients. You'll leave this session with a framework to develop, refine and improve the ROI on your social programs.