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Structure d'un site pour le référencement - SMX Paris 2013 - SEO Media & Botify

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Qu'est-ce que la structure d'un site ? A quoi sert-elle ?
Quelle est la structure idéale ?
Quelques éléments de réponses à ces questions pour permettre aux moteurs de recherche de mieux trouver, ordonner et mettre en valeur vos contenus.

Published in: Technology, Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Bonjour,
    je découvre ces slides via la formation Cocon sémantique de Laurent Bourrelly. Pouvez-vous 'commenter' la slide 11 ? Quelle est la signification du code couleur des flèches vertes, bleus et oranges ?
    Merci de votre retour
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Structure d'un site pour le référencement - SMX Paris 2013 - SEO Media & Botify

  1. 1. *  *  SMX  Paris  –  6  et  7  Juin  2013  Architecture  des  sites  web  Un  enjeu  pour  le  SEO  
  2. 2. *  *  SMX  Paris  –  6  et  7  Juin  2013  Mathieu  GHEERBRANT  SEO  MEDIA  Adrien  MENARD  BOTIFY  Marie  POURREYRON  ALTIREF  
  3. 3. *  *  SMX  Paris  –  6  et  7  Juin  2013      Quest-­‐ce  que  la  structure  dun  site  ?  
  4. 4. *  *  SMX  Paris  –  6  et  7  Juin  2013  Quest-­‐ce  que  la  structure  dun  site  ?  Cest  une  arborescence  qui  permet  :  •  daccéder  aux  contenus  •  de  guider  la  visite  •  dêtre  considéré  comme  perSnent  •  de  meTre  un  site  au  travail  •  dorganiser  les  contenus  en  ensembles  thémaSques  
  5. 5. *  *  SMX  Paris  –  6  et  7  Juin  2013      Pourquoi  la  structure  est  importante  en  SEO  ?  
  6. 6. *  *  SMX  Paris  –  6  et  7  Juin  2013  Importance  de  la  structure  en  SEO  Structure    =    colonne  vertébrale  du  site    •  Regroupements  thémaSques  •  Facilité  dexploraSon  •  Diffusion  de  popularité      
  7. 7. *  *  SMX  Paris  –  6  et  7  Juin  2013  Importance  de  la  structure  en  SEO  Résultat  recherché  
  8. 8. *  *  SMX  Paris  –  6  et  7  Juin  2013      Les  différents  types  de  structure  
  9. 9. *  *  SMX  Paris  –  6  et  7  Juin  2013  Les  différentes  structures  Site  en  silos  
  10. 10. *  *  SMX  Paris  –  6  et  7  Juin  2013  Les  différentes  structures  Site  à  plat  
  11. 11. *  *  SMX  Paris  –  6  et  7  Juin  2013  Les  différentes  structures  Arborescence    réparSe  
  12. 12. *  *  SMX  Paris  –  6  et  7  Juin  2013  Comment  définir  la  structure  dun  site  ?  
  13. 13. *  *  SMX  Paris  –  6  et  7  Juin  2013  Comment  définir  la  structure  dun  site  ?  Par  le  maillage  interne  :  •  Liens  de  structure  (menus,  sidebars)  •  Fil  dAriane  •  Pages  connexes  •  Liens  internes  "in-­‐text"  •  FaceTes  de  tri  /  filtre  •  Sous-­‐domaines  La  structure  dépend  également  du  nombre  de  pages  à  organiser  
  14. 14. *  *  SMX  Paris  –  6  et  7  Juin  2013  Comment  définir  la  structure  dun  site  ?  Toutes  les  secSons  sont  accessibles  depuis  le  menu  -­‐>  site  à  plat  
  15. 15. *  *  SMX  Paris  –  6  et  7  Juin  2013  Comment  définir  la  structure  dun  site  ?  Home pageCatégorie Catégorie CatégorieSous-catégorieFacette couleurFacette marqueFacette caracéristiqueExemple dutilisation des facettesFiche produitFiche produit connexeFiche produit connexeFiche produit connexe
  16. 16. *  *  SMX  Paris  –  6  et  7  Juin  2013  Existe-­‐t-­‐il  une  architecture  idéale  ?  
  17. 17. *  *  SMX  Paris  –  6  et  7  Juin  2013  Posez-­‐vous  deux  quesSons  pour  y  répondre  :  
  18. 18. *  *  SMX  Paris  –  6  et  7  Juin  2013  1/  Comment  mon  site  est-­‐il  interprété  par  Google  ?  
  19. 19. *  *  SMX  Paris  –  6  et  7  Juin  2013  2/  Quelle  est  ma  performance  SEO  ?  (pages  acSves  en  SEO  versus  nombre  total  de  pages  sur  le  site)  
  20. 20. *  *  SMX  Paris  –  6  et  7  Juin  2013  Les  datas  pour  y  répondre  
  21. 21. *  *  SMX  Paris  –  6  et  7  Juin  2013  40%  des  pages  du  site  font  2%  des  visites  PAGES DANS LASTRUCTUREPAGES DANS LASTRUCTURE ETCRAWLEES PARGOOGLEPAGES DANS LASTRUCTURE ETACTIVES SEOVISITES SEODEPUIS DESPAGES DANS LASTRUCTURETAUX DE CRAWL : 57%TAUX DEPAGES ACTIVES : 31%
  22. 22. *  *  SMX  Paris  –  6  et  7  Juin  2013  Des  pages  connues  par  Google  mais  orphelines  de  la  structure...  Found by Google and Botify :82,571
  23. 23. *  *  SMX  Paris  –  6  et  7  Juin  2013  PAGES ORPHELINESCONNUES PAR GOOGLEPlus  de  pages  orphelines  que  de  pages  dans  la  structure  !!  PAGES PRESENTESDANS LA STRUCTURE
  24. 24. *  *  SMX  Paris  –  6  et  7  Juin  2013  VISITES SEODEPUIS DESPAGES DANS LASTRUCTUREAlors  que  les  pages  orphelines  ne  génèrent  que  peu  de  visites  !!    VISITES SEODEPUIS LESPAGESORPHELINES
  25. 25. *  *  SMX  Paris  –  6  et  7  Juin  2013  Ma  catégorie  la  plus  efficace  nest  crawlée  quà  55%  par  Google  !!  
  26. 26. *  *  SMX  Paris  –  6  et  7  Juin  2013  Et  nest  que  trop  faiblement  acSve  !  
  27. 27. *  *  SMX  Paris  –  6  et  7  Juin  2013  
  28. 28. *  *  SMX  Paris  –  6  et  7  Juin  2013  •  Google  passe  trop  de  temps  sur  des  pages  inuSles...  •  ...et  ignore  complètement  des  pages  à  potenSel  •  Les  acSons  SEO  sont  trop  souvent  menées  sans  analyse  préalable  de  linventaire  "réel"  des  pages  et  de  larchitecture  •  Analysez  et  façonnez  votre  arborescence  pour  opSmiser  structure,  crawl  et  audience  !  CONCLUSION  

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