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SEO Synovation UK Why is SEO Important

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Slides on the importance of SEO is for small business websites. Gives advice and tips on inbound versus out bound marketing and what to do for an in house SEO project. Offers professional consultancy at prices small business owners can afford.

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SEO Synovation UK Why is SEO Important

  1. 1. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 What is SEO and Why Should I Do It? – a Family Affair 1
  2. 2. an interactive internet marketing agency operating in UK and Dutch markets specialized in web promotions for the small business owners. For Further details contact: Vincent Sandford on +31 6 42873 480 or email him at vincent.sandford@kpnmail.nl Alternative visit our website www.seosynovation.com This presentation is delivered by Vincent Sandford of 2
  3. 3. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 What is SEO? Why is it Important? 3
  4. 4. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 •SEO Basics •Keywords and Keyphrases •On page SEO •Off Page SEO •Measuring Results 4
  5. 5. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 Marketers Doing Marketing Seminars Trade Shows Call Centres 5
  6. 6. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 People Have The Means to Block Many Marketing Channels Laws TV Radio and Direct Mail Telemarketing 6
  7. 7. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 People Don’t Need Marketing Search Engines Social Media Tweets 7
  8. 8. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 Rethinking Marketing Outbound Marketing Telemarketing Trade Shows Direct Mail Emailing Print Ads TV & Radio Inbound Marketing SEO & SEM Blogging Social Media Free Trials Viral Videos 8
  9. 9. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 Buyers Look First at the Internet To Search For Product Information 9
  10. 10. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 Organic Search v Paid Search •Organic Search is Free •More Traffic: 75% of Clicks •Informed Searchers •Organic Search is Longer Lasting 10
  11. 11. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 11
  12. 12. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 How Does Google Decide? 50% On Page Optimization Page Title Page Description Page Content, H1 – H6 Tags 50% Off Page Optimization Links – Internal & External 12
  13. 13. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 How Does Google Decide? Picking Keywords That Have The Following Properties 13
  14. 14. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 Link Building Strategies 14
  15. 15. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 Monthly Measurements are Critical To Success •Google Page •Alexa Page Rank •Website Traffic •Conversions •Searches for your keywords •Competitors for Keywords •Ranking for your Keywords •Keyword Efficiency Index KEI •Online Commercial Intent •Inbound Links 15
  16. 16. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen tel: 050 311 0679 SEO Synovation Inbound Marketing Process Review Current Website Technical Condition Review of Current Website Performance Formulate Implement Action Plan Control The Outcomes Support with Expertise One Time Packages start at Euro575 Monthly Packages Starting At Euro175 16
  17. 17. an interactive internet marketing agency operating in UK and Dutch markets specialized in web promotions for the small business owners. For Further details contact: Vincent Sandford on +31 6 42873 480 or email him at vincent.sandford@kpnmail.nl Alternative visit our website www.seosynovation.com This presentation is delivered by Vincent Sandford of 17

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