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Businesses can use YouTube presentations to exhibit their products, manage their brand more effectively, share knowledge, market products and connect with customers, colleagues and prospects.
Here are a few tips on optimising presentations for YouTube and increasing traffic from your YouTube channel to your website:
Properties. What ever software you use to create your video complete the properties section for title, length of video and description.
Description. Ensure the description section incorporates keywords that users are searching for
Keywords in Content. Place appropriate keywords in the video transcript
Thumbnails. YouTube gives you little control of thumbnails . However manipulation is occasionally possible by optimising: The title of the video.
The video quality. The length of the video. Calls-to-action in a video
List long tail keywords.
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