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Search engine optimisation (seo) and social


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Slideshow combining the tactics of SEO, Search Engine OPtimisation nd Keyword research with social media marketing. Slides show the tactics involved

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Search engine optimisation (seo) and social

  1. 1. Search Engine Optimisation (SEO) and Social Media Blend SEO and Social Media to create exposure, rankings and traffic for your online business. Helping Business Owners Get the Most fromThe Web
  2. 2. Contents of SEO and Social Media 1. What is Social SEO and ITS Impact on your Business 2. The impacts of Google Algorithm Updates 3. SEO Focal Points - Keywords 4. Social Media Success 5. Google and Content 6. Mobile Responsive Websites 7. Action Plan Helping Business Owners Get the Most fromThe Web
  3. 3. Helping Business Owners Get the Most fromThe Web What is Social SEO ForYour Online Business CreatesTraffic Social SEO is the blending of search engine optimisation with social media channels and tactics. Participating in Social Media Channels, exposing your website content to social media audiences and gaining followers will, in time, create traffic, exposure and rankings.
  4. 4. Helping Business Owners Get the Most fromThe Web How Does Social Media Impact SEO? Social Media Link Opportunities Personalisation Brand Awareness Website Authority Social Media benefits Search Engine Optimisation through Link Opportunities, Traffic and Brand Awareness, Customer Profiling and Personalisation, Citations and Website Authority. TIP!
  5. 5. Helping Business Owners Get the Most fromThe Web The Impact of Google Algorithm Updates on SEO The first Panda Update was dated February 2013 with numerous revisions since. Panda focused upon spamy websites, low quality content websites and pages with keyword stuffing. The Penguin Updated was launched in April and heavily revised in October 2015. This update primarily focused upon link building techniques and manipulation. Google goal is to return relevant webpages to users queries/keywords. It does not want irrelevant pages returned to searches queries that are irrelevant to users due to webpages containing keyword stuffing that are irrelevant. Hummingbird Updates was launched in September 2013. Its most recent update of August 2014 focused upon thematic keyword phrases and a higher emphasis on the intent of the search term.
  6. 6. Helping Business Owners Get the Most fromThe Web The Impact of Google Hummingbird Update on Content Hummingbird Update was launched in September 2013. The updates primary responsibility was illustrated by Matt Cutts a Google Engineer as: “Hummingbird will take a search engine query either in the form of a short or long tailed keyword phrase and try to decipher the context or intent of the phrase rather than chase the specific keywords of the phrase. Google goal is to match the search engine results to users queries that actually answer the keyword phrase”. What Must be Done to Websites to meet Hummingbird Goals Technical Site Features – Create an internal link structure and architecture that facilitates the customer moving through your site. Fast page loading, optimised images and sitemaps all contribute to the end-user experience. On-Page Elements - Basic on-page elements still play a huge role in SEO ranking.Title tags, page URLs,ALT image tags and appropriate H1 tags are taking on new levels of importance. Content - Make sure your content is never duplicated, always high quality and is relevant and useful to your audience.
  7. 7. Helping Business Owners Get the Most fromThe Web Keywords Use specific short tailed (2 word keyword phrase) and long tailed (3 or more word keyword phrase) on you webpage. 1. ROOT Keyword Phrase – a 1 or 2 keyword phrase that creates awareness. Awareness 2. INTERST Keyword Phrase – a 2 -3 keyword phrase that indicates INTEREST 3. LEARN Keyword Phrase – 2 or 3 keyword phrase that creates LEARNING 4. SHOP Keyword Phrase – 3 or 4 keyword phrase that indicates a willing to buy. 5. BUY Keyword Phrase – 3 or 4 keyword phrase that indicates a willing to buy. Interest Learning Shopping Buying TIP!
  8. 8. Helping Business Owners Get the Most fromThe Web The Commercial Intent of Keyword Phrases Buy Now Keyword Phrases Use Buy Coupon Discount Deal Shipping Product Keywords Use Review Best TopTen Specific Brand Product Name Cheap and Affordable Informational Keywords Use HowTo BestWayTo WaysTo I needTo Tyre Kicker Phrases Free Download ………… For Free Get Info…………. AdWords Keyword Planner – the suggested bid price of any keyword suggested by Googles Keyword Planner can be used as an indication of the commercial intent of the keyword phrase. The higher the bid price the more valuable is the keyword. Use these keywords to optimise you webpage for organic search. TIP!
  9. 9. Helping Business Owners Get the Most fromThe Web Types of Keywords Root Word Synonym Keywords Correlating Keywords Co- occurring Keywords TIP! Your Root Keyword is the central keyword that appears in the meta title and the description of the webpage. Synonym Keyword are words that mean the same as the root keyword (lion & feline cat), correlating keywords are words often used to connect to the root keyword (lion and king of the jungle), and co-occurring keywords are words associated with the root keyword (lion & predator). Use all keywords, Root, Synonyms, Correlating and co- occurring in meta tags, headings H1 – H6 and the body of the webpage content. KEEP ALL PAGES UNIQUE. Keep track of these keywords relating to the ROOT in a spreadsheet for each webpage. Specify what the keywords are and where they are used.
  10. 10. Helping Business Owners Get the Most fromThe Web Measure Social Media Success Before you can measure social media success you need to understand what it is. Targeting & Understanding Your Audience Interacting WithYour Audience Selecting Appropriate Social Media Channels Creating ContentThat Your Audience Wants Your Audience Wants Quality Regularity is Key It’s imperative to interact with your social media audience of appropriate channels. Quality content must be distributed to make connections, sharing and new customers. Blanket social media advertising rarely work. Its best to target audiences that are interested in your product.
  11. 11. Helping Business Owners Get the Most fromThe Web Measure Social Media Success The most telling measurement is the number of items sold that originating by a social media selling strategy. To identify a new customers obtained by a social media campaign is not easily as many factors are involved the most important is timing. A conversation with a potential sale may have lasted several months or even years before a sale is made. Sales from Campaigns ClicksTo Web Site Number of Downloads
  12. 12. Helping Business Owners Get the Most fromThe Web Google and Content Original content with optimised keywords pushes your website ranking upwards on search engine result pages. Poor and ill structured content that tells a bland story that is ill conceived will drive down your position in search engine rankings.
  13. 13. Helping Business Owners Get the Most fromThe Web Mobile Responsive Websites Announced on 26 April 2015, Mobile ResponsiveWebsites gained ranking in search engine results. Websites that are not mobile responsive will rank lower in search engine results. In most recent surveys by Google show that more than half of searches on performed on mobile devices such as smartphones, tablets and laptops. According to Google, the mobile-friendly algorithm affects mobile searches in all languages worldwide and has a significant impact on Google rankings.This algorithm works on a page-by-page basis - it is not about how mobile-friendly your pages are, it is simply are you mobile- friendly or not.The algorithm is based on such criteria as small font sizes, tap targets/links, readable content, your viewpoint and others.
  14. 14. Helping Business Owners Get the Most fromThe Web Action Plan Focus on Channel Integration of keywords and content. For example, lets say you have created a unique piece of content that emphasises the benefits of your product to your target audience. In order to satisfy Google recommendation for unique content it is necessary to repurpose at least 65% of that unique piece of content into multiple pieces and distribute it across your chosen social media channels. There is what you do first: create lists of root, synonyms, correlating and co existing keywords in silos for your products or services. Secondly organised them in social media channels by SEO factors.
  15. 15. Helping Business Owners Get the Most fromThe Web GET YOUR FREE SEO ANALYSIS CLICK ON LINK (no obligation to hire US) For more information visit our website Or email