Presented by http://www.seosynovation.com In search engine optimization there are two fundamental concept: unique content of the web page and the quality and the authority of the inbound backlink to the web page. This slide show depicts one tactic to design, plan, and execute a strategy for building links after Google’s most recent algorithm updates.
First there was a Panda then came the Penguin. What did these animals do in the Search Engine Optimisation sphere?
Panda and Penguin where both Google Algorithm ranking factor updates. Panda was concerned primarily with cracking down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011. Penguin adjusted a number of spam factors, including keyword stuffing and link building, and impacted an estimated 3.1% of English queries.
There have been several revisions and updates to both Panda (February – April 2011) and Penguin (April 2012) factors since their introductions confirming Google are constantly monitoring. The key factors in all these revisions are: content and relevancy. And these are the factors concerned in link building too.