Epromotionz PPC Service. PPC Houston . PPC Texas . Inbound Marketing , Local SEO .B2B Marketing

[object Object],[object Object],[object Object],[object Object],[object Object],Presentation Topics

What is Google? ,[object Object],[object Object]

Your customers see your ad when they search Credit card processing Google technology places your ad on the most relevant content pages What is Google Advertising? What is Google Advertising?

Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages What is Google Advertising?

Credit card processing ,[object Object],[object Object],[object Object],Keyword Advertising

A Typical AdWords Ad Display URL (35 character limit) Ad Text (35 character limit) Ad Title (25 character limit)

[object Object],[object Object],Google’s Ad Distribution Network Google properties, including: Search partners, including : ,[object Object],Network : 80% Other: 20% Content publishers, including:

[object Object],[object Object],[object Object],[object Object],[object Object],Google Network Basics

Ad Distribution Example Cash Advance Search Query Sponsored Links

What Google can do for Advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective Example Success Metrics

[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of AdWords

Benefits of AdWords : Reach ,[object Object],Content Publishers New York Times About.com Search Partners AOL Amazon Earthlink Google Properties Other 20% Network 80%

Google Reaches Global Markets “ Google is arguably the most global commercial Web site ever built.” – John Yunker, Chief Analyst, Byte Level Research Reach customers around the world on one platform #1 search engine in 17 out of 20 countries measured Ranked #1 in 2005 Web Globalization Report Card Your customers search Google in over 100 languages

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of AdWords : Cost

Example: How AdWords Can Pay for Itself $1,000 initial investment in AdWords $1.00 CPC ≥ 1,000 clicks 10% conversion rate = 100 sales Average sale = $100 $1K investment returns $10K in sales Reinvest profits, increase budget

[object Object],[object Object],[object Object],[object Object],Benefits of AdWords : Timing Timing

Example : Ads Show on Relevant Content Pages Your customers see your ad when they surf relevant Google Network properties

[object Object],[object Object],[object Object],Benefits of AdWords: Flexibility Flexibility

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of AdWords : Summary

Online Advertising Stats & Trends

Search Now the Largest Share of Online Ads % Online Advertising Revenue Growth of Search: Marketers are voting with their dollars ,[object Object],[object Object],[object Object],[object Object],Search Banners Classifieds Sponsorships Rich Media Other

Search Advertising is Far More Cost Effective Search Advertising is cheap and effective vs. other ad methods

[object Object],[object Object],[object Object],Basic Features of AdWords The basic features of AdWords include:

Basic Definition: CPC CPC: Cost-Per-click ,[object Object],[object Object],The Destination Website A sample AdWords ad

[object Object],Basic Definition: CTR CTR : Click through rate Clicks Impressions = CTR (expressed as %)

CTR Examples CTR is how Google measures relevance 20 clicks 1000 impressions = 0.02 = 2% Example Advertiser A: 3 clicks 100 impressions = 0.03 = 3% Example Advertiser B:

Benefits of AdWords – Location & Language Targeting ,[object Object],[object Object],[object Object]

[object Object],[object Object],Region/City Targeting Examples When should you use regional targeting?

[object Object],[object Object],[object Object],Country Targeting

[object Object],[object Object],Global Targeting

[object Object],[object Object],[object Object],Customized Targeting

Thank you www.EpromotionZ.com . 281-556-8319. Andy Alagappan COO & VP of Marketing [email_address] .

Epromotionz PPC Service. PPC Houston . PPC Texas . Inbound Marketing , Local SEO .B2B Marketing

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Epromotionz PPC Service. PPC Houston . PPC Texas . Inbound Marketing , Local SEO .B2B Marketing