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Facebook Like Button Marketing The Search Marketer’s Guide Presenter: @justinkistner  Hashtag: #sswoot
Presenter: @justinkistner  Hashtag: #sswoot What is the Like button?
Turn any page into a fan page Presenter: @justinkistner  Hashtag: #sswoot
The value to the user Presenter: @justinkistner  Hashtag: #sswoot <ul><li>Express affinity </li></ul><ul><li>Become a fan ...
The value to the page owner Presenter: @justinkistner  Hashtag: #sswoot <ul><li>Fan Base </li></ul><ul><li>Like all fan pa...
Presenter: @justinkistner  Hashtag: #sswoot Facebook SEO using the Like button
Pages with Like buttons are indexed Presenter: @justinkistner  Hashtag: #sswoot
Most Likes most recently wins Presenter: @justinkistner  Hashtag: #sswoot
Optimization options Presenter: @justinkistner  Hashtag: #sswoot <ul><li>Using images </li></ul><ul><li>Larger news feed f...
Like farms Presenter: @justinkistner  Hashtag: #sswoot
Presenter: @justinkistner  Hashtag: #sswoot Like button updates and targeting
Step 1: Acquire fans Presenter: @justinkistner  Hashtag: #sswoot
Earned media from news feed activity Presenter: @justinkistner  Hashtag: #sswoot
Admin sees an admin link Presenter: @justinkistner  Hashtag: #sswoot
Invisible fan page Presenter: @justinkistner  Hashtag: #sswoot
Admin appears like any other fan page Presenter: @justinkistner  Hashtag: #sswoot
Use it to send updates to fans Presenter: @justinkistner  Hashtag: #sswoot
Updates appear in news feed Presenter: @justinkistner  Hashtag: #sswoot
EdgeRank hides 99.8% of updates Presenter: @justinkistner  Hashtag: #sswoot NFO is the new SEO
Targeting ads at fans Presenter: @justinkistner  Hashtag: #sswoot
Questions? Presenter: @justinkistner  Hashtag: #sswoot
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The Like Button - - Search and Social Woot! Hawaii 2010

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The Like Button - - Search and Social Woot! Hawaii 2010

  1. 1. Facebook Like Button Marketing The Search Marketer’s Guide Presenter: @justinkistner Hashtag: #sswoot
  2. 2. Presenter: @justinkistner Hashtag: #sswoot What is the Like button?
  3. 3. Turn any page into a fan page Presenter: @justinkistner Hashtag: #sswoot
  4. 4. The value to the user Presenter: @justinkistner Hashtag: #sswoot <ul><li>Express affinity </li></ul><ul><li>Become a fan of anything </li></ul><ul><li>News feed post </li></ul><ul><li>Tell your friends what you like </li></ul><ul><li>Profile update </li></ul><ul><li>Easily build out your profile </li></ul>
  5. 5. The value to the page owner Presenter: @justinkistner Hashtag: #sswoot <ul><li>Fan Base </li></ul><ul><li>Like all fan pages </li></ul><ul><li>Wall Updates </li></ul><ul><li>News feed posts </li></ul><ul><li>Ad Targeting </li></ul><ul><li>Show ads to fans only </li></ul><ul><li>Search Indexing </li></ul><ul><li>Web pages indexed too </li></ul>
  6. 6. Presenter: @justinkistner Hashtag: #sswoot Facebook SEO using the Like button
  7. 7. Pages with Like buttons are indexed Presenter: @justinkistner Hashtag: #sswoot
  8. 8. Most Likes most recently wins Presenter: @justinkistner Hashtag: #sswoot
  9. 9. Optimization options Presenter: @justinkistner Hashtag: #sswoot <ul><li>Using images </li></ul><ul><li>Larger news feed footprint and images draw attention </li></ul><ul><li>Meta tag copy </li></ul><ul><li>Like writing title tags and meta descriptions </li></ul><ul><li>Like building </li></ul><ul><li>White/Black hat </li></ul>
  10. 10. Like farms Presenter: @justinkistner Hashtag: #sswoot
  11. 11. Presenter: @justinkistner Hashtag: #sswoot Like button updates and targeting
  12. 12. Step 1: Acquire fans Presenter: @justinkistner Hashtag: #sswoot
  13. 13. Earned media from news feed activity Presenter: @justinkistner Hashtag: #sswoot
  14. 14. Admin sees an admin link Presenter: @justinkistner Hashtag: #sswoot
  15. 15. Invisible fan page Presenter: @justinkistner Hashtag: #sswoot
  16. 16. Admin appears like any other fan page Presenter: @justinkistner Hashtag: #sswoot
  17. 17. Use it to send updates to fans Presenter: @justinkistner Hashtag: #sswoot
  18. 18. Updates appear in news feed Presenter: @justinkistner Hashtag: #sswoot
  19. 19. EdgeRank hides 99.8% of updates Presenter: @justinkistner Hashtag: #sswoot NFO is the new SEO
  20. 20. Targeting ads at fans Presenter: @justinkistner Hashtag: #sswoot
  21. 21. Questions? Presenter: @justinkistner Hashtag: #sswoot

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