Social Media Networking for the Job Searcher

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Wappow offers a one day workshop on Social Media Networking for the Job Searcher with Jenn Mathews and Loribeth Dalton covering:
How to streamline Facebook for your professional online presence.
How to maximize social media channels for reputation management.
What recruiters and hiring managers are looking for and where.
Tips on writing a powerful resume.
How to conduct yourself during the phone screening and interview process.

Published in: Business, Technology, Career
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Social Media Networking for the Job Searcher

  1. 1. Managing Your Online Profile<br />While Looking for Work<br />
  2. 2. Should I set up a new profile or use the one I have?<br /> DO NOT set up a new profile – (Only exception is when you are a marketer looking for a position in which you will use your profile to market for the new company.)<br />Filter Friends with Lists<br />Edit your profile<br />Manage who sees what<br />Finding friends<br />
  3. 3. Setting up Lists<br />Select “friends” from left navigation<br />Then “Edit Friends”<br />And “Create List”<br />1<br />2<br />
  4. 4. Create the List<br />Select the “Friends” that go into the “Job Searching” List<br />If Preferred setup a “Close Friends” list<br />
  5. 5. Professional Information<br />About Me – professional yet slightly personal<br />Profile Picture – add a professional looking one (clear out unprofessional ones)<br />Featured Friends - (optional) add people in “Job Search” list<br />Education and Work – keep it simple, use Linkedin for a more detailed information<br />Contact Information – <br /> Add email, phone, and address (optional) that you would like employers to contact you with.<br />Linkedin public profile should be your first website<br />
  6. 6. Managing Who Sees What<br />Edit Your Profile<br />Click “Privacy Settings”<br />Select “Custom Settings”<br />1<br />2<br />3<br />
  7. 7. Customize Who Sees What<br />From here you can decide who sees your status updates (by default), who sees your family, your employment, and so on.<br />Job Search people should see employment, some contact info, “About Me”, and occasional posts (you manually select where appropriate), and filter them out of everything else.<br />
  8. 8. Making Friends<br />Grab names of potential bosses, coworkers, and even bosses bosses. Wherever you can grab a first and last name, you can find them on Facebook and court them.<br />On Facebook<br />Event Invites<br />Company Pages<br />Outside Facebook<br />News Articles<br />Blogs<br /> Twitter Handles<br />Job Posts<br />
  9. 9. Courting<br />When friending people, be sure to add a personal message. 9 times out of 10 they will read it and respond accordingly. <br />From a job posting mention the posting, that you are interested, and put in your email.<br />Message them only if they are active and approachable. <br />In your message:<br />Mention your interest in working with the company .<br /> Ask for assistance, who to talk to, etc.<br /> Never give them a work history or cover letter. Treat them as a friend – not a hiring manager.<br />
  10. 10. Your Profile – Sections and Applications<br />Grabbing References<br />Utilizing Linkedin’s Extras<br />
  11. 11. Linkedin Profile Features<br />Sections and Applications<br />Sections<br />Certifications<br />Patents<br />Publications<br />Skills<br />Applications<br />Creative Portfolio Display<br />Events<br />Real Estate Pro<br />Tweets (only if you plan to use Twitter in your job search)<br />
  12. 12. References<br />Connect with past coworkers<br />Request References<br />1 per position<br /> For every 3, return the favor<br />References from non-coworkers<br />
  13. 13. Things to do on Linkedin<br />Join Groups<br />Answers - Ask and Answer Questions<br />Jobs – Find Jobs<br />Companies – Research the companies hiring and the people involved. Friend them on Facebook and/or Linkedin<br />
  14. 14. Should I setup a new Twitter?<br />NO – when hiring managers do a search for your name, you don’t want them finding multiple accounts<br />Twitter Design<br />What to Tweet<br />How to Manage Your Profile<br />
  15. 15. Managing Your Online Presence<br />Flickr<br />About.me<br />Blog<br />Blogger.com<br />Wordpress<br />Google Profile<br />Daily Booth<br />Foursquare<br />Be consistent with your name/username<br />Keep bio/about, pics, contact info, etc consistent<br />
  16. 16. Flickr<br />
  17. 17. About Me<br />
  18. 18. Blog<br />
  19. 19. Google Profile<br />
  20. 20. DailyBooth<br />
  21. 21. Foursquare<br />

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