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Anticipating Users,[object Object]
Individual Differences,[object Object]
Psychographic Segmentation,[object Object],Data: 1-5 ratings of how much people need every feature of your media,[object Object],Status updates/photos,[object Object],Info/news,[object Object],App content,[object Object],Profile management,[object Object],Factors: Groups of related features,[object Object],Clusters: Groups of similar people,[object Object]
Facebook Segmentation,[object Object],Cruisers/App Users,[object Object],Impression Managers,[object Object],Info-only/Spectators,[object Object],Offline Networkers,[object Object],Update Junkies,[object Object],Factors:,[object Object],Status updates/photos,[object Object],Info/news,[object Object],App content,[object Object],Profile management,[object Object],Networking,[object Object],Privacy,[object Object],Interest groups,[object Object]
Psychographic Segments,[object Object]
Take Action,[object Object], Quiz everyone http://bit.ly/grwoVI,[object Object], Predict the rest,[object Object],Put it in your company DNA,[object Object], Satisfy all segments,[object Object],Target, target, target,[object Object],email newsletters,[object Object],advertisements,[object Object],features,[object Object]

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