Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jim Marks EmMeCon talk

693 views

Published on

Jim Marks' talk at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

Published in: Technology, Business, Education
  • Be the first to comment

  • Be the first to like this

Jim Marks EmMeCon talk

  1. 1.
  2. 2. Anticipating Your Social Audience<br />Jim Marks <br />President<br />Virtual Results<br />
  3. 3. Road Trip!<br />Grab a Tan…<br />
  4. 4. RoadTrip!<br />Pick up some cloves…<br />
  5. 5. RoadTrip!<br />Figure out the seatbelt trick…<br />
  6. 6. RoadTrip!<br />Grab some fast food…<br />Chuck it…<br />
  7. 7. How well do you know me, NOW?<br />I am different…<br />
  8. 8. You Don’t Know me…or them.<br />
  9. 9. They are strikingly different…<br />
  10. 10. But have things in Common<br />
  11. 11. What is their Problem?<br />
  12. 12. How do they want to FEEL?<br />A<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured<br />A Part of….<br />
  13. 13. How do they want to feel?<br />
  14. 14. How do they want to FEEL?<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured<br />A Part of….<br />
  15. 15. This is one way MEDIA works…<br />
  16. 16. How do they want to FEEL?<br />Acknowledged<br />Attended to<br />Approved Of<br />Appreciated<br />Acclaimed<br />Assured<br />A Part of….<br />
  17. 17. So How do we create FEELING?<br />
  18. 18. Start with the GOAL..Not the TOOLS<br />
  19. 19. You don’t control the message, anymore<br />
  20. 20. They do… <br />
  21. 21. And they will talk about how you<br />Made them FEEL<br />
  22. 22. It not about HOW you reward them<br />BADGES<br />POINTS<br />Its how they FEEL about the reward<br />
  23. 23. BADGES<br />POINTS<br />
  24. 24. Engage them.Generate the A’s.Offer Feelings of SuccessSolve their problems<br />We all have one….<br />
  25. 25. Thank You<br />Jim Marks <br />President<br />Virtual Results<br />

×