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8.
51,100 km2
4,250,000 habitantes
http://en.wikipedia.org/wiki/Costa_Rica
Tabacón
@seocharlie
9.
«An error on Google Maps has
caused an international conflict
in Central America.»
http://searchengineland.com/nicaragua-raids-costa-rica-blames-
google-maps-54885
@seocharlie
12.
«Costa Rica-Nicaraguan Country
Border Updated on Google Earth»
http://google-latlong.blogspot.com/2010/11/costa-rican-nicaraguan-country-border.html
@seocharlie
16.
Qué es BING?
•But
•It´s
•Not
•Google
@seocharlie
17.
Un Poco de Historia
o Propiedad de Microsoft Corp.
o Nace en Junio 03, 2009
(en línea)
o Descendiente de Live Search,
Windows Live Search y MSN
Search
o Característica imagen de Fondo
que cambia diariamente
@seocharlie
18.
Algunos Servicios de Bing
Traductor
http://www.microsofttranslator.com/
Noticias http://www.bing.com/news
Shopping http://www.bing.com/Shopping
Travel http://www.bing.com/travel/
Videos http://www.bing.com/videos/
Local http://www.bing.com/local/
Maps http://www.bing.com/maps/
Movies http://www.bing.com/movies
Etc…
@seocharlie
20.
«It's smart, it's visually
organized, and it keeps things
simple.»
http://www.discoverbing.com
@seocharlie
21.
«The first impression you get
when you go to Bing.com is that
it is different...»
http://whatsdnews.com/google-vs-bing/
@seocharlie
22.
«…Most important, it has managed
to give Bing … a
distinct identity…»
http://www.time.com/time/business/article/0,8599,2031538-1,00.html
@seocharlie
23.
«Bing continues to be a dominant application on Facebook
as over 4,900,000 users on the site added the search
engine last week»
http://www.allfacebook.com/this-weeks-fastest-growing-facebook-applications-7-2010-11
«Microsoft To Put Video Clips in Bing Search Results»
http://www.pcmag.com/article2/0,2817,2372919,00.asp
«Bing TV Service will be inserting to Bing Search Engine»
http://brandimposter.com/bing-tv-service-will-be-inserting-to-bing-search-engine-20104625.html
«Microsoft flogs Windows phone 7 apps with Bing»
http://www.theinquirer.net/inquirer/news/1898871/microsoft-flogs-windows-phone-apps-bing
«Facebook and Bing’s Plan to Make Search Social»
http://mashable.com/2010/10/13/facebook-bing-social-search/
«Bing Movies search gets a useful update for Thanksgiving»
http://switched.com/2010/11/25/bing-movies-search-gets-a-useful-update-for-thanksgiving/
«Microsoft gives Bing Maps photos to OpenStreetMap»
http://www.zdnet.co.uk/blogs/communication-breakdown-10000030/microsoft-gives-bing-
maps-photos-to-openstreetmap-10021150/
@seocharlie
32.
Foto tomada en #seopro
hace algunos segundos@seocharlie
33.
«Google and Bing made slight
gains in October, while the
other major search players saw
their search market share drop,
according to comScore...»
http://blogs.barrons.com/techtraderdaily/2010/11/17/google-search-share-inches-higher-in-
october-comscore-says/
@seocharlie
34.
«ComScore reports that Google…
4% increase over September.
Yahoo saw a 2% increase, while
Bing jumped by 7% during
October»
http://searchengineland.com/googles-search-share-continues-to-
inch-higher-comscore-says-56410
@seocharlie
39.
«Advertisers can now use one
account to reach 33.8% of the
U.S. search market (163 million
unique searchers) and 9.0% of
the Canada search market »
http://www.searchalliance.com/launch
@seocharlie
40.
«On average, publishers who
don’t optimize for Bing are
missing out on a 9.4% bump in
traffic.»
http://searchengineland.com/report-not-optimizing-for-bing-yahoo-
means-loss-of-traffic-56727
@seocharlie
45.
Comparación de Datos
3 Meses Google Bing
Visitas 715 587
Visitas Nuevas 87,27 72,06
Tiempo en el Sitio 04:15 08:52
Porcentaje de
Rebote
47,83 22,15
Promedio Páginas
Visitadas
4,52 11,07
@seocharlie
46.
Comparación de Datos %
3 Meses Google Bing
Visitas 715 -18%
Visitas Nuevas 87,27 -17%
Tiempo en el Sitio 04:15 +205%
Promedio Páginas
Visitadas
4,52 +244%
Porcentaje de
Rebote
47,83 -54%
@seocharlie
47.
Interesante: No crees?
• No, pues utilizan Bing pues es
su navegador instalado…
• No, porque las personas son
poco hábiles cuando navegan en
Bing…
• No, porque…
@seocharlie
49.
Comparación de Datos %
Google Bing
Visitas 121,045 2%
Visitas Nuevas 73,84 =
Tiempo en el Sitio 06:55 +28%
Promedio Páginas
Visitadas
9,21 +28%
Porcentaje de
Rebote
30,58 -30%
@seocharlie
52.
Bing: 3 Hechos Comprobados
1. Más páginas
visitadas
2. Más tiempo dentro
del Sitio
3. Menor tiempo de
Rebote
@seocharlie
53.
«…search traffic from Bing had a
lower bounce rate and viewed
more pages than visitors from
Google...»
http://www.highrevenue.com/seo/search-engine-traffic-comparison-report-
bing-vs-google
@seocharlie
54.
«Bing could become viable
competitor to Google»
http://www.ibtimes.com/articles/71030/20101012/google-bing-yahoo-microsoft-search-engine-
ads-ad-pay-per-click-cost-per-click-click-through-rate-adv.htm
@seocharlie
57.
"I think that we're going to see
a shift to Bing"
@seocharlie
58.
"Bing is a well run,
highly competitive
Search Engine“
http://www.businessinsider.com/eric-schmidt-bing-apple-facebook-2010-9
@seocharlie
59.
"We're his best
competitor, and we're a
very good competitor and
we're going to do a very
good job.“
http://www.ditii.com/2010/09/29/steve-ballmer-google-is-imitating-bing/
@seocharlie
60.
«Pero esto es un Congreso SEO,
no de Bing»
@seocharlie
61.
Bing para Webmasters SEO
http://www.bing.com/toolbox/webmasters/
@seocharlie
62.
Bing Webmaster Tool
1.Cuenta @hotmail /
Windows Live ID
2.URL del Proyecto
3.Accesos al Servidor
(Validación)
@seocharlie
64.
Qué vas a Encontrar?
• Crawl Summary
– Errores de rastreo (hasta 6 meses)
• Index Summary
– Páginas indexadas por día
• Traffic Summary
– Gráficos y Palabras Clave
(Impresiones, Clics, CTR)
@seocharlie
69.
Para tomar en cuenta…
• Usa tecnología en Silverlight
• Ciertas funciones no trabajan
con Google Chrome
• No esperes demasiado
• Por Favor; No lo compares con
Google Analytics!
@seocharlie
70.
Elementos a Considerar
• Dominios "cortos" tienen mayor
relevancia para el
posicionamiento en Bing
• Posiciona páginas de inicio con
cierta preferencia
• Dominios –no- «.com» son más
propensos a posicionarse
@seocharlie
72.
«Google and Bing are remarkably
similar - building two different
sites/pages to separately target
the two engines would appear to
be a waste of energy»
@seocharlie
73.
Estudio de Correlación
Bing & Google 2010@seocharlie
74.
5 Conclusiones Finales
1. Si no creías en Bing; (creo) que
deberías de hacerlo
2. Bing y Google serán quizás los
únicos buscadores en el mercado
3. Google será cada vez más parecido a
Bing… aunque no lo creas
4. Bing podría incrementar la calidad
tus visitas… haz una prueba
5. No solo de Google vive vivirá el SEO
@seocharlie
75.
“SEOs, don’t ignore @Bing - What
if Google used Bing for ranking
signals?”
@steveplunkett
@seocharlie
77.
Gracias Amigos & Colegas
Los espero en Costa Rica
www.seocharlie.com
@seocharlie
Pura Vida!
*Esta Charla NO ha sido
patrocinada por Bing
@seocharlie