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Louise Plot - E-commerçant et novice en SEO : retour d’expérience après 3 ans

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E-commerçant et novice en SEO : retour d’expérience après 3 ans Conférence présentée par Louise Plot lors du Seo Camp Day Pays Basque - 6 septembre 2019

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Louise Plot - E-commerçant et novice en SEO : retour d’expérience après 3 ans

  1. 1. E-commerçant & novice en SEO : retour d’expérience après 3 ans Louise Plot BYS Maquillage 6/09/2019
  2. 2. BYS, UNE HISTOIRE DE FAMILLE DANS LA FAMILLE BYS, JE DEMANDE L’EXPERT SEO J’AI PAS, PIOCHE
  3. 3. PARTIR DE ZÉRO OBJECTIF POSITIONS ZÉRO
  4. 4. 1/ LES BASES
  5. 5. 2/ LES OUTILS LES TESTER, LES COMPARER - Suivi du ranking - Analyse des concurrents - Audits techniques - Monitoring SEO - Aide à la rédaction ... ET APPRENDRE À LES INTERPRÉTER
  6. 6. 3/ SE FAIRE ACCOMPAGNER J’ME FAIS SUIVRE
  7. 7. CE QUE LE SEO NOUS A APPORTÉ (OUTRE DU TRAFIC)
  8. 8. AU COMMENCEMENT ÉTAIT LE VERBE MOT CLÉ
  9. 9. 1/ MOTS CLÉS & INSIGHTS PRODUITS
  10. 10. 2/ LA SAISONNALITÉ PINCEAU MAQUILLAGE
  11. 11. 3/ LES TENDANCES
  12. 12. PILOTER SES MOTS CLÉS QUELQUES PISTES
  13. 13. 1/ SURVEILLER LES DYNAMIQUES
  14. 14. 2/ INTERPRÉTER LES INTENTIONS DE RECHERCHE RECHERCHE D’INFORMATIONS, DE CONSEILS, D’INSPIRATION contouring maquillage yeux maquillage Halloween ... INTENTION D’ACHAT fond de teint pas cher maquillage livraison gratuite maquillage 1 euro ... VS
  15. 15. 2/ INTERPRÉTER LES INTENTIONS DE RECHERCHE
  16. 16. 3/ IDENTIFIER SES MOTS CLÉS “ROI-stes”
  17. 17. 3/ IDENTIFIER SES MOTS CLÉS “ROI-stes”
  18. 18. 4/ ACQUISITION - ENGAGEMENT - CONVERSIONS Les résultats peuvent grandement varier d’une landing page à l’autre
  19. 19. LA QUESTION DE LA MARQUE
  20. 20. 1/ SURVEILLER SA DÉPENDANCE Depuis 1 an : 300 000 clics pour les requêtes contenant “bys” 250 000 clics pour toutes les autres requêtes MOTS CLÉS
  21. 21. 2/ L’IMPACT DE LA NOTORIÉTÉ REQUÊTES “BYS” AUTRES REQUÊTES Grosses opés commerciales Billboards TV
  22. 22. 3/ E-REPUTATION : UN EXEMPLE
  23. 23. LES CHANTIERS EN COURS
  24. 24. 4 AXES DE TRAVAIL CONTINUS CONTENUS LIENS PERFORMANCES UX
  25. 25. QUAND ÊTRE 1ER NE SUFFIT PLUS 2009 2019
  26. 26. POSITION 0, SEO VOCAL & ASSISTANTS POUR NETTOYER VOS PINCEAUX...
  27. 27. LE MAQUILLAGE DU FUTUR
  28. 28. MERCI :)

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