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Blackjack SEO : « Le process essentiel pour décider de vos stratégies SEO ! - Valentin Broion et Thibault Willerval - SEOCamp'us Paris 2019

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Inspiré du Poker Planning apprécié des Développeurs et Product Owners, le Blackjack SEO est un process permettant aux consultants SEO en agence & indépendant de systématiser leur choix de stratégie en fonction du client, de mettre en place un réel SOP (Standard Operating Procedure)
Pourquoi le blackjack ? Car il ne faut pas dépasser la « banque » (Le budget / temps alloué au client)
L’objectif est de distribuer des decks (paquets de cartes) qui comprendrons les différentes optimisations SEO : Analyse de logs, optimisations du contenu, Création de liens partenaires, …
Nous exposerons les meilleures stratégies pour quelques typologies de sites (e-commerce en PME, Grand Compte, Startup,…)

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Blackjack SEO : « Le process essentiel pour décider de vos stratégies SEO ! - Valentin Broion et Thibault Willerval - SEOCamp'us Paris 2019

  1. 1. #seocamp 1 BLACK JACK SEO
  2. 2. #seocamp 2 Valentin Broion @valentinbroion Thibault Willerval @thibaultwillerv IN DATA WE TRUST
  3. 3. #seocamp 3 C’est quoi ? A quoi ça sert ? SERIOUS GAMING BRAINSTORMING / STRATEGIE PROPOSITION COMMERCIALE RECRUTEMENT
  4. 4. #seocamp 4 32 Cartes Actions 3 Cartes de Valeurs 1 Carte de Règles Les composants :
  5. 5. #seocamp 5 Les Valeurs :
  6. 6. #seocamp 6 Les Valeurs :
  7. 7. #seocamp 7 Les Valeurs :A = 6 B = 11 C = 12 Total : 29
  8. 8. #seocamp 8 CAS PRATIQUE N°1 1 point = ½ journée VOUS ÊTES UN FREELANCE AVEC UN TJM DE 500€ / JOUR Un client vient vous voir : • Budget 20.000€ pour 12 mois • Nouveau Site E-Commerce sous Magento • 800 références produits dans 4 univers • Thématique : jouets pour bébés • Aucun historique SEO • 1 Rédacteur chez le Client Objectif: Proposez une stratégie pour lancer son trafic SEO !
  9. 9. #seocamp 9 Les Valeurs : Exemple de stratégie
  10. 10. #seocamp 10 CAS PRATIQUE N°2 1 point = 2 journées VOUS ÊTES UN SEO IN-HOUSE Votre manager vous demande un planning des 6 prochains mois (±120 jours de travail) : • Site Media créé en 2010 sous WordPress • ± 300 000 pages • Site en Français & Anglais • Changement vers un CMS maison (AngularJS) dans 4 mois • Thématique : Santé • Pénalité SEO en Aout 2012 jamais vraiment résolue. Objectif: Proposez un planning qui augmentera les chances de succès de la refonte & l’amélioration du trafic SEO !
  11. 11. #seocamp 11 Question Mug QUELLE EST LA RÉFÉRENCE CINÉMATOGRAPHIQUE DE LA CARTE « DONNÉES STRUCTURÉES » ?
  12. 12. #seocamp 12 MERCI AUX SPONSORS

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