Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Udemy Market Research Public Relations by Udemology


Published on

Udemy Market Research Public Relations by Udemology

You might be reading and thinking why should I read this report? Well, are you planning to start a course on Udemy? Are you planning to teach students about Public Relations? If that is the case, did you do market research about it on Udemy?

This market research report about Public Relations will show you all the possible data about this market. You will receive many insights about Udemy and what competitors are active in the Public Relations category. Data that truly will help you out!

Udemology, the science of Udemy!

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Udemy Market Research Public Relations by Udemology

  1. 1. - Udemology The science of Udemy Market Research Report: Public Relations By:
  2. 2. 1 About Udemology provides facts, figures and reports about Udemy. All this information is intended to help out course instructors to succeed and supporting the Udemy Community. Market Research This market research will provide any course instructor information about the Public Relations category. Are you planning to make a course in this category? Please read on!
  3. 3. 2 Why Should You Do Market Research? Perhaps you are just wondering why you should even bother to do this. The goal of market research is giving insight in your market. You want to validate that the “product” or “course” you produce will sell. If you discover during your research that this will not succeed, well than look for another topic. In this research we at Udemology will give our personal opinion. You do not have to agree it, but we will make sure you understand what we are doing during this research!
  4. 4. 3 The questions we will analyze In the market research we will give you answer on the following questions: 1. How many courses are available in this market? 2. How many competitors are in this market? 3. What is the average price for a course? 4. How many students bought a course? 5. How many students does a course have on average? 6. Who is the largest competitor? 7. What would be my earning potential if l will create a course in this segment? And finally the Udemology conclusion! Is this a market to get in too YES or NO?
  5. 5. 4 1. How many courses are available in this market? Many people see competition as a curse. In reality competition is a healthy sign of capitalism. Competition is a sign that the market you are in is financially healthy. More courses equals to more money that can be made. How many courses in this category? In total 35 courses are available in the market. That is a great deal of courses.
  6. 6. 5 2. How many competitors are in this market? The Public Relations market in Udemy has 24 competitors. You might already notice that some competitors are offering more than one course. In total there are 35 courses, and 24 competitors offering courses.
  7. 7. 6 3. What is the average price per course? In the Public Relations market of Udemy there are prices ranging from $0 all up to $199 . The price difference is huge, but on average the price for a course is $50 . That is a decent price.
  8. 8. 7 4. How many students bought a course? In total 18,235 students have enrolled. That is a large amount. Please note that we did not extract the total free courses that students followed. The amount of free students is quite huge in this market. Over 2,427 students enrolled for a free course. That is 13.3% of the entire market that follows a free course (2,427 / 18,235 x 100%). Only 15,808 students enrolled for a paid course.
  9. 9. 8 5. How many students does a course have on average? You already start to realize the market size is quite large. Now we will measure the average per course. The easy way is to divide the amount of students by amount of course. That is 521 students (=18,235 / 35). On average a course receive 521 students. Please note that in that calculation we included the free students. Want to know how much the paying student is? That is 465 paying students (=15,808 / 35 – 1 free courses). We reduced the 35 courses to 34 because 1 courses were free.
  10. 10. 9 6. Who is the largest competitor? In this part we will analyze our biggest competitor in Public Relations. We measure that based on the amount of students per competitor. Well here you have the top 3: This is the preview version of this Market Research. Do you want to have the full version of this document? Get the Udemology course on Udemy and learn how to pick the perfect topic for a Udemy Course that sells! Get the full report and more!
  11. 11. 10 Is this Market Research valuable to you? And do you want more? Sign up for the Udemology Research Letter and receive more Research Letters in your mailbox. Click the red sign up button. Udemology: Udemology has only one main goal, and that is to create content that provides maximum value to every course instructor. Udemology, the science of Udemy! Sign up for the Udemology Research Letter
  12. 12. @ The #1 Udemy resource site that provides data, statistics and reports about Udemy for course instructors. © All right reserved by Udemology Nicky Wong Nicky Wong is the creator of Udemology. A true Data Analyst. © All right reserved by Nicky Wong
  13. 13. D Disclaimer The data in this research is based on (current) asking prices. We do not distinct students that bought the course for a discount, Udemy Promo, or enrolled thru free vouchers. That data is not available but we are working hard to develop this data in the future.