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#SEOisAEO: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

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These slides were a part of the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/how-to-leverage-brand-in-multi-channel-multi-device-acquisition/.

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#SEOisAEO: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

  1. 1. 1#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Aiden Carroll Stoney G deGeyter Melissa FachJason Barnard Epic #SEOisAEO webinar series, episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
  2. 2. 2#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
  3. 3. 3#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Mono, multi, cross and omni-channel ?
  4. 4. 4#SEOisAEO - Answer Engines are here to stay
  5. 5. 5#SEOisAEO - Answer Engines are here to stay
  6. 6. 6#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Going Cross-Channel
  7. 7. 7#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition 1. Value Your Customer More Going Cross-Channel
  8. 8. 8#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition 1. Value Your Customer More 2. Maintain a Consistent Brand Voice Going Cross-Channel
  9. 9. 9#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition 1. Value Your Customer More 2. Maintain a Consistent Brand Voice Easy-peasy ! Going Cross-Channel
  10. 10. 10#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition How is the brand-to-consumer relationship evolving?
  11. 11. 11#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Brands need (but often fail) to project a consistent message across channels. How best to go about getting that right?
  12. 12. 12#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Cross-channel marketing is unavoidable. How do you move from mono to cross-channel marketing
  13. 13. 13#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition In a cross-channel world how do you track the effectiveness of the channels accurately ?
  14. 14. 14#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Most brands aren’t leveraging the tools, the skills, or the opportunities currently available to make their marketing efforts more effective. Why?
  15. 15. 15#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Customer service channels are vital. How best to get that right?
  16. 16. 16#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Is cross / omni-channel realistic for anyone except the big brands ?
  17. 17. 17#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition With the emergence of AEO omni channel marketing just got a whole lot more complex. Thoughts on how Brand strategies will need to evolve?
  18. 18. 18#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Aiden Carroll Stoney G deGeyter Melissa FachJason Barnard Epic #SEOisAEO webinar series, episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
  19. 19. 19#SEOisAEO Natalie Mott Carolyn Lyden Ash RamaJason Barnard Epic #SEOisAEO webinar series, episode 15: How Can We Amplify Credibility Signals and Build E-A-T

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