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Judging Criteria — SEMrush AU Search Awards

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Please welcome SEMrush AU Search Awards! This October we will celebrate the success of online marketing professionals in the Australian market. Top marketing campaigns and best marketing teams that work in online space that bring exceptional growth and revenues to companies will be recognised and rewarded. Follow the link to learn more about the Awards: http://www.semrushawards.com/

From this presentation you will learn what the judges will be looking for in the entries.

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Judging Criteria — SEMrush AU Search Awards

  1. 1. SEMRUSH SEARCH AWARDS J O I N A U S T R A L I A ' S � M O S T P R E S T I G I O U S A W A R D S S E M R U S H A W A R D S . C O M
  2. 2. B I J O U M E D I A M A R K E T I N G P R O P O S A L J U D G E S JEFF BULLASJUDITH LEWIS DAN PETROVIC ALEYDA SOLIS NATHAN CHAN PETER MEADPHIL LEAHY DAWN ANDERSON JIM STEWART KEVIN INDIG Check our full judging panel at: semrushawards.com/judges S E M R U S H A W A R D S . C O M
  3. 3. JUDGING PROCESS 2. JUDGING DAY All pre-scores will be combined and the highest scoring entries will determine the shortlists. Judges will meet to discuss the highest scoring entries and agree the winner for each category. Judges will read and pre-score all entry forms, including any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. 3. AWARDS CEREMONY Judges together with the hosts of the event and sponsors will be announcing the categories, shortlists and the winners from the stage during the Awards ceremony. 1. PRE-SCORING S E M R U S H A W A R D S . C O M
  4. 4. JUDGING PROCESS CONFIDENTIALITY Only the host and the judges will have access to all submissions and all information listed in the entries remain confidential. Judges are not allowed to disclose any information from the entries. All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign. On top of SEMrush, judges are free to use any other third-party tools they have access to.� IS SEMRUSH JUDGING? SEMrush as a company remains neutral and no one from the team will be taking part in the judging. The team has access to entries, shortlists and the names of the winners, but the decisions are made by judges only. THIRD-PARTY TOOLS S E M R U S H A W A R D S . C O M
  5. 5. There is a great difference in a good effective campaign and the award- winning campaign. Outline why you think your campaign is award-winning! I D E A S & E X E C U T I O N B U S I N E S S M E T R I C S A W A R D - W I N N I N G Use five Ws (Who, What, Where, When and Why). Describe your strategy and how seamlessly you have deployed the campaign. Judges will use a lot of third party tools (all of them use SEMrush) to check if the numbers you have presented match the real picture. JUDGING CRITERIA What judges look for in the entry S E M R U S H A W A R D S . C O M
  6. 6. S E E Y O U T H E R E ! F O R C O M M E N T S O R Q U E S T I O N S : Email me at o.andrienko@semrush.com S E M R U S H A W A R D S . C O M

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