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Jake Bohall — SEMrush Position Tracking Tool

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These slides were presented during the SEMrush webinar "SEMrush Toolbox: Position Tracking Tool". To access video and transcript, visit https://www.semrush.com/webinars/semrush-toolbox-position-tracking-tool/

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Jake Bohall — SEMrush Position Tracking Tool

  1. 1. Position Tracking
  2. 2. Co-Founder at Hive Digital Jake Bohall @jakebohall jbohall@hivedigital.com Jake is passionate about education reform and representing companies focused on providing opportunities for inspiring entrepreneurship, discovering life purpose, and improving quality of life. @jakebohall
  3. 3. Hive Digital, Inc. “Marketing a Better World” @jakebohall
  4. 4. Crawling / Discovery Technical SEO - Ensuring search engines can understand your content and index it for users to see Content / Relevance Content SEO - Creating the link between search intent and conversion through targeted messaging Links / Authority Offsite SEO - Establishing brand dominance for core to business topic visibility Hierarchy of SEO
  5. 5. Crawling / Discovery First Signal - Domain, URL Segments Content / Relevance Intent Match - Are we targeting keywords that marry content with user intent? Page Titles, H1s, Body Content: Text, Images, Video, etc. Links / Authority Confirmation - Keywords exist in source content, anchors, etc. Keywords are Fundamentally Important
  6. 6. Image Credit | Verisign Blog Density / Stuffing (Spamming) TF / IDF Meta Keywords Meta Description? A Word of Caution
  7. 7. If keywords are “less relevant”, then why do we track them?
  8. 8. C-Suite - Benchmarking & Reporting Monitoring Overall Health Growth Opportunities Trends vs. Problems More Competitive Why Should I track Keywords in SEMrush?
  9. 9. Position Tracking in SEMRush
  10. 10. Keyword Gap Analysis for Keyword Discovery https://www.semrush.com/webinars/semrush-toolbox-5-keyword-gap/
  11. 11. of the keywords search on Google have never been seen before You Can’t Track Everything Source: https://blog.google/products/search/our-latest-quality-improvements-search/
  12. 12. Competition
  13. 13. Is it Just Me?
  14. 14. Is it Just Me?
  15. 15. Is it Just Me?
  16. 16. Awesomeness
  17. 17. More Awesomeness
  18. 18. Export Data and Play With It
  19. 19. Pivot Tables are Fun in Excel, Slice in Google Sheets
  20. 20. Featured Snippet Targeting?
  21. 21. Featured Snippet Targeting?
  22. 22. Featured Snippet Targeting?
  23. 23. View Rankings and Visibility Data in the SEMrush App!
  24. 24. Co-Founder at Hive Digital Jake Bohall @jakebohall jbohall@hivedigital.com Jake is passionate about education reform and representing companies focused on providing opportunities for inspiring entrepreneurship, discovering life purpose, and improving quality of life. @jakebohall
  25. 25. The Hive Digital Mission Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through innovative digital marketing. We use integrity, transparency and humility to promote a nurturing environment, which translates to growth for our clients and our company. We hope you’ll let us be a part of your change in the world. HiveDigital.com @HiveMarketing 800-650-0820

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