How to use Google+ for Social SEO

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How to use Google+ for Social SEO

SEMrush Webinar with Martin Shervington

Topics Martin has covered in his presentation:

1.The relationship between website, Search and Social, and how to make all three work together using Google+

2. How to build trust, reputation and authority

3. How to build relationships with influencers in your niche that will enable your authority to rise

4. The difference between personalized and global results, and how you can make the most of both through building your network

5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s

6. How to start building your community on Google+

7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results

Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+.
With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together.

Where you can learn more about Martin and contact him:
G+ /MartinShervington
YouTube /MartinShervington
Soundcloud /MartinShervington
Twitter /MartinSherv
Instagram /MartinSherv
Pinterest /MartinSherv
​Website: www.plusyourbusiness.com​
To learn how to leverage Google+ for Social SEO be sure to check out the Academy here:
www.plusyourbusiness.com/academy/
It will give you everything you need to take your content into Search, and building a community who loves what you do.

Published in: Marketing

How to use Google+ for Social SEO

  1. 1. How to use Google+ for Social SEO
  2. 2. What we will cover: 1. What is Google+? 2. What is Social SEO, and how does it ‘work’ 3. Think in terms of campaigns: case study
  3. 3. - The relationship between website, Search and Social - How to make all three work together using Google+ - How to build trust, reputation and authority - How to build relationships with influencers in your niche - The difference between personalized and global results - The importance of creating incredible content - How to start building your community on Google+ - How to build up and run campaigns on Google+
  4. 4. Part 1 - What is Google+?
  5. 5. The main reason to start now: is
  6. 6. Google as the social destination
  7. 7. Google+ Communities
  8. 8. Understanding Google as the social layer
  9. 9. Adding contacts to circles from within Gmail
  10. 10. Google Authorship and personalized results
  11. 11. The role of the +1 on people’s website
  12. 12. Google+ share box from a website
  13. 13. Google Pages
  14. 14. Gain followers
  15. 15. New ‘My Business’ Dashboard
  16. 16. New ‘My Business’ Dashboard (more)
  17. 17. Google Adwords
  18. 18. Android - 57% of Americans have a SmartPhone
  19. 19. Google Now
  20. 20. Google Hangouts
  21. 21. YouTube and Hangouts on air
  22. 22. Google+ sharing from YouTube
  23. 23. Google Drive
  24. 24. Google Calendar and events
  25. 25. Google Chrome
  26. 26. Google's Chromebook
  27. 27. Part 2 - What is Social SEO?
  28. 28. If you share publicly on Google+ it will be indexed by Search Other content will be indexed, and is personalized too
  29. 29. Private results and authorship - (changes to pics showing in July 2014)
  30. 30. Titles...
  31. 31. Shows incognito...
  32. 32. So, how can you increase your Search results? Here is what you need to do: ● Build a strategy as to how it fits into your overall SEO plans ● Set outcomes as to what you are seeking to achieve from a Social SEO perspective. And I mean, put numbers on it all! ● Get started on Google+ ● Create engaging content and post on a regular basis
  33. 33. ● Create a network of people who are authoritative in your subject areas ● Build a community of people around you who are engaging on your content ● Track the results you are getting from social direct and from Google Search ● Scale and continue.
  34. 34. Part 3 - think ‘campaigns’
  35. 35. Pre-campaign
  36. 36. Create great content!
  37. 37. Back end of Website: Best Title Choose a good URL Natural language meta description A few tags Appropriate categories
  38. 38. Time to create a circle!
  39. 39. Private message
  40. 40. Private message
  41. 41. Private message
  42. 42. The launch day!
  43. 43. Search results: a) Google Plus Marketing - Page 3 b) Google+ Marketing - Page 2
  44. 44. Day 11
  45. 45. Second position on Page 2
  46. 46. About 2 weeks later...
  47. 47. Page 1 result!
  48. 48. Search for ‘What is Google?”
  49. 49. Final thoughts: build relationships and build your Google+ network, because...
  50. 50. The Google+ Community Gives You Search Results!

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