How to create amazing content in 5 minutes

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How to find new topics and quality keywords? What steps should you take when writing a content to rank higher? When there’s a million things in your to-do list, you need the help of online services. They save your time and provide you with an enormous amount of new ideas!

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How to create amazing content in 5 minutes

  1. 1. How to create amazing content in 5 minutes Elizabeth Lavrienko Support Specialist e.lavrienko@semrush.com Olga Andrienko Social Media Manager o.andrienko@semrush.com
  2. 2. Content Marketing SEO +
  3. 3. Topics we’ll discuss: - 3 quick and easy post types - Useful content marketing tips - Content Curation Tools: where to find the best content online - The importance of a headline
  4. 4. We still need backlinks!
  5. 5. No cheating!
  6. 6. Forget link building. It is time for link earning and the content that attracts links
  7. 7. What type of content can I publish? (and where to get it)
  8. 8. 3 quick and easy types of content Experts’ opinion: Roundups Lists: Top 10 or 100+ facts about … Old content, New life Repurpose your content
  9. 9. Free Tools To Find The Influencers
  10. 10. Klout.com – Influencer score 10 influencers per topic
  11. 11. Circlecount.com – Google+ Choose country and gender
  12. 12. Topsy.com - Twitter
  13. 13. Buzzsumo.com – best domains Search for influencers in a specific niche
  14. 14. Questions to ask influencers for your Roundup posts Tips and Tricks Predictions Mistakes to avoid Tools they use
  15. 15. Example: SEO tips and tricks for small business 18 experts shared advice
  16. 16. Repurpose content We divided tips from the experts, used nice template and shared daily
  17. 17. Long or short content? Up to 500 words 2000+ words
  18. 18. Pros and Cons Long + Increases engagement + Gains more trust - Hard to keep attention - Narrowly targeted audience Short + Gets shared more + Attracts more people - Too shallow - Not enough info
  19. 19. User Experience Look Feel Harmony Joy of use Functionality Usability
  20. 20. SEMrush.com - Find the right keywords SEMrush Domain vs. Domain Tool
  21. 21. Right choice is easy to make! SEMrush Domain vs. Domain Tool
  22. 22. Choose less competitive keywords SEMrush Keyword Difficulty Tool
  23. 23. Let people share your content! …but remember – less is more!
  24. 24. Use unique meta description tags SEMrush Site Audit Tool
  25. 25. Optimize images SEMrush Site AuditTool
  26. 26. Buzzsumo.com – top content Social Signals
  27. 27. Content Curation Tools
  28. 28. Many free tools on the market right now! feedly.com scoop.it list.ly storify.com rebelmouse.com
  29. 29. Headlines matter! Portent’s Content Idea Generator
  30. 30. Handy Tips for Writing Good Headlines 1. Up to 70 characters (good for search results and easy to read) 2. Use numbers! (it doubles the engagement) 3. Use popular search queries such as how-to, what is. 4. Use catchy adjectives! (helps people to take action)
  31. 31. Headlines: examples 1. _______ Money/Time Saving Tips for _______ 2. Everything You Need to Know About _______ 3. Top _______ Tips for _______ 4. _______ Ways to Boost Your _______ 5. How to _______ in _______ Seconds 6. _______ Facts and Myths 7. The Real Truth About _______ 8. The Secret of Successful _______ 9. _______ Facts You Need to Know 10. Little Known Ways to _______ 11. All You Need to Know About _______ 12. Top World Cheapest/Best/Worst _______ 13. 100 Useful _______ 14. How to _______ Like a Pro/Boss 15. _______ Creative Ways to _______ 16. _______ Expert _______ Tips 17. _______ Reasons You Should _______ 18. What Everyone Ought to Know About _______ 19. _______ Do's and Don'ts 20. _______ Like An Expert in _______ Easy Steps
  32. 32. Contact us via email or on social media!  e.lavrienko@semrush.co m mail@semrush.com twitter.com/semrush facebook.com/semrush google.com/+semrush
  33. 33. Thank you for your attention! 

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