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David Vogelpohl — Using WordPress Blocks to Free Your Content Team from Your Dev Team's "Backlog Jail"


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These slides were presented at the SEMrush webinar "Using WordPress Blocks to Free Your Content Team from Your Dev Team's "Backlog Jail"". Video replay and transcript are available at

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David Vogelpohl — Using WordPress Blocks to Free Your Content Team from Your Dev Team's "Backlog Jail"

  1. 1. CONFIDENTIAL Using Blocks to Free Your Content Team from Your Dev Team's "Backlog Jail" David Vogelpohl @wpdavidv Discover how to build faster and better with Gutenberg
  2. 2. CONFIDENTIAL @wpdavidv
  3. 3. CONFIDENTIAL You may know me from...
  4. 4. CONFIDENTIAL What does it mean to be stuck in backlog jail? 4
  5. 5. CONFIDENTIAL How a typical web page design project works 5 You have an idea for a new web page Meet with a designer Designer produces a wireframe Have a meeting about the wireframe Designer creates a design based on the wireframe Have a meeting about the design Designer edits the design based on feedback Developer codes the design Meet the dev about the coded design Dev re-codes the page based on your feedback Congrats! You made ONE web page.
  6. 6. CONFIDENTIAL What a typical web page design project really looks like 6 Your idea Idea #7 Idea #6 Idea #5 Idea #4 Idea #3 Idea #2 Idea #1 Dev Team Backlog
  7. 7. CONFIDENTIAL WordPress has been a great tool for escaping backlog Jail 7
  8. 8. CONFIDENTIAL The Classic Editor ~excelled at “Word Doc” web pages & blog posts 8
  9. 9. CONFIDENTIAL Custom Post Types with Custom Meta Fields excel at modular pages Credit:
  10. 10. CONFIDENTIAL Despite this power, your NEW ideas were often stuck in backlog jail.
  11. 11. CONFIDENTIAL How the new block editor helps you escape backlog jail 11
  12. 12. CONFIDENTIAL Gutenberg completes the componentized approaches your dev team already uses! 12
  13. 13. CONFIDENTIAL By extending website components all the way to the content creator 13
  14. 14. CONFIDENTIAL Enabling content creators to re-use & customize components on their own 14
  15. 15. CONFIDENTIAL Your content team inherits optimizations, integrations, & functionality 15
  16. 16. CONFIDENTIAL Allowing content creators AND developers to bring ideas to life FASTER 16 Web pages marketers built independently Pages needed a developer’s help 2,074 24
  17. 17. CONFIDENTIAL Don’t layoff your web developers. Hire more of them like we did! 17 New hires!
  18. 18. CONFIDENTIAL Building your block arsenal 18
  19. 19. CONFIDENTIAL Leverage #Core blocks and block libraries to move FAST 19
  20. 20. CONFIDENTIAL Use plugin-blocks for specific functionality or inspiration 20
  21. 21. CONFIDENTIAL Supercharge your block arsenal with 100% custom blocks 21
  22. 22. CONFIDENTIAL Learn how to code blocks quickly with Create Guten Block 22
  23. 23. CONFIDENTIAL Abstract out the hard parts of block creation with Block Lab! 23
  24. 24. CONFIDENTIAL Innovation is just getting started with blocks 24
  25. 25. CONFIDENTIAL WordPress Themes Are Delivering Delight With Gutenberg 25
  26. 26. CONFIDENTIAL Plugin Providers Are Delivering Customization Options Like Never Before 26
  27. 27. CONFIDENTIAL Adjacent platforms integrating & embracing WordPress with blocks 27
  28. 28. CONFIDENTIAL “Offloading” & integrations are making blocks more powerful 28
  29. 29. CONFIDENTIAL What are the next big things for the block editor? 29 Header Sidebar Footer
  30. 30. CONFIDENTIAL Thank you. David Vogelpohl @wpdavidv (podcast)