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10 SERP Features SMBs Can Influence


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Earning any SERP feature will gain your website visibility, credibility, or both. This presentation will show how SMBs can influence and change these key search result features. You will learn how to add features to your Knowledge Panel and the organic results on Google that will help boost your reputation, increase your click-through-ratio and significantly increase the website traffic.

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10 SERP Features SMBs Can Influence

  1. 1. 10 SERP Features SMBs can Influence Joy Hawkins @JoyanneHawkins
  2. 2. 1. Attributes
  3. 3. They show up on mobile on the overview tab & about tab.
  4. 4. How to Get Them The Google My Business Dashboard: Look for the tag icon.
  5. 5. How to Get Them Google asks users to vote on some attributes that do not appear anywhere in the Google My Business dashboard.
  6. 6. You only get the “Highly Rated” icon if you have an avg rating of 3.5 or higher. Bonus Tip
  7. 7. 2. Price Range Field
  8. 8. Price Range Field
  9. 9. How to Get It “Price Range” is a field under Location Schema.
  10. 10. 3. Questions & Answers
  11. 11. No Votes Question Vote Question & Answer Vote
  12. 12. How to Get It
  13. 13. If you don’t have any Questions on your listing, submit your own (then answer them). Bonus Tip
  14. 14.
  15. 15. 4. Product Schema
  16. 16. Product Schema
  17. 17. How to Get It Add product schema to product pages on your website.
  18. 18. Don’t Mix Product Schema & Location Schema. Bonus Tip
  19. 19. 5. Have Your Website as a 3rd Party Review Source
  20. 20. Business Website
  21. 21. How to Get It Use a review tool to generate reviews on your website.
  22. 22. 6. Service Menu
  23. 23. Shows up on mobile as its own tab. Price can be left blank.
  24. 24. How to Get It The Google My Business Dashboard: Look for “Services” on the Info tab.
  25. 25. Search “Business Name” + Menu on desktop to see it. Bonus Tip
  26. 26. 7. Product Posts
  27. 27. They Show up on Mobile in a “Products” tab.
  28. 28. How to Get It The Google My Business Dashboard: Look for “Products” on the Posts tab.
  29. 29. 8. GMB Messaging
  30. 30. Shows up on mobile only.
  31. 31. How to Get It The Google My Business Dashboard: Look for “Messaging”
  32. 32. 9. Videos Tab
  33. 33. Shows up as a sub-tab of “Photos” Once you have 2+ videos.
  34. 34. How to Get It The Google My Business Dashboard > Photos tab.
  35. 35. 10. Ads in the Knowledge Panel
  36. 36. Show up for restaurants & businesses using Groupon.
  37. 37. How to Get Rid of Them Get your listing removed from the 3rd party site. Detailed Instructions: ove-3rd-party-menu-sites-from-gmb-listings/
  38. 38. Get 15% Off Promo Code*: SEMRUSH15 *Expires October 26, 2018 guide-local-seo/