Presentation of our own Fernando Angulo at PPC Masters 2015 Conference.
The beauty of Internet Marketing is that it is the only marketing that is 100% measurable. But what about of measuring your failures. So for those ready to bring pay-per-click advertising to the next level, here are ten killer mistakes you should avoid in your campaigns.
A SEARCHER NEEDS TO KNOW WHAT
WILL HAPPEN WHEN THEY CLICK
E-Commerce Test Lead Generation Test
Case 1 Case 2
The winners: Shop now and Today The winners: Learn more and More information
"Reanimate your conversion rate.
Do A/B Test and find the winners".
NOT USING THE FULL RANGE OF ADS
EXTENSIONS IS A BAD IDEA.
Research by Google suggests that site link extensions
increase CTR by 10-20%.
CASE 1: Local Ad Extension increased CTR in 4%
MAKE SURE THAT YOU TAKE FULL
ADVANTAGE OF ALL OF THE ADS
THEY ARE FREE!
Number of visits
Killer Mistake #6
USING ONLY TEXT ON
67.5% OF THE IMAGE ADS YOU SEE
WHEN YOU’RE BROWSING THE
INTERNET AREN’T EVEN IMAGES
For obvious reasons, the average CTR on text ads is
much lower than on image ads.
MOBILE IS THE FUTURE
THE FUTURE IS NOW!
STILL NOT PREPARED?
CREATE A MOBILE-OPTIMIZED
Killer Mistake #1
IGNORING LESSONS LEARNED
YOU HAVE COMPETITORS
Do you know what your competitors are doing?
Do you know what’s working for them and what’s
Do you know what they’re doing and when they’re
And the big question…Why don’t you know anything
about your competitors?