Using E-Cards to Communicate with Current and Future Students


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An overview of how to utilize E-cards to engage new students and other audiences with your University.

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Using E-Cards to Communicate with Current and Future Students

  1. 1. E-Cards Using a thoughtful tool to communicate with current & future students
  2. 2. Introductions <ul><li>Thomas Marrone </li></ul><ul><ul><li>Manager of Web Design & Support </li></ul></ul><ul><li>Lenell Hahn </li></ul><ul><ul><li>Assistant Director of Admissions for Operations & Communications </li></ul></ul>
  3. 3. About Southeast <ul><li>Southeast Missouri State University, located in Cape Girardeau, MO </li></ul><ul><li>Type: Comprehensive Public University </li></ul><ul><li>Founded: 1873 </li></ul><ul><li>Beginning Freshman: 1,848 </li></ul><ul><li>Total Enrollment: 10,814 </li></ul><ul><li>Average Class Size: 25-30 </li></ul><ul><li>Student to Faculty Ratio: 18 to 1 </li></ul><ul><li>Academic Areas of Study: 200 </li></ul><ul><li>Student Organizations: 120 </li></ul>
  4. 4. E-Cards? Really? <ul><li>Might seem “kitschy” or “been done”… </li></ul><ul><li>…but it really is the thought that counts. </li></ul><ul><li>Attention to quality and detail can promote your brand and elevate your E-cards from “quaint” to “cool.” </li></ul>
  5. 5. Our E-Cards for the Public <ul><li>We have designs publicly available for: </li></ul><ul><ul><li>Major holidays </li></ul></ul><ul><ul><li>University-related occasions </li></ul></ul><ul><ul><ul><li>Move-in </li></ul></ul></ul><ul><ul><ul><li>Sporting events </li></ul></ul></ul><ul><ul><ul><li>Commencement </li></ul></ul></ul><ul><ul><li>General greetings </li></ul></ul><ul><ul><ul><li>Birthdays </li></ul></ul></ul><ul><ul><ul><li>Get well soon </li></ul></ul></ul><ul><ul><ul><li>Just saying “hi” </li></ul></ul></ul><ul><ul><ul><li>Thank you </li></ul></ul></ul>
  6. 6. Design Tips <ul><li>Aim for high quality design. </li></ul><ul><ul><li>No web designers? Ask publication designers for help. </li></ul></ul><ul><ul><li>Or, hire art students or talk to a professor about making it a class project. </li></ul></ul><ul><li>Go beyond the postcard. </li></ul><ul><ul><li>Cards should have personality, not just campus photos </li></ul></ul><ul><ul><li>Should be branded for the university </li></ul></ul><ul><ul><li>Featuring the occasion/purpose of the card is the highest priority. Work brand into that context. </li></ul></ul>
  7. 7. Some Examples
  8. 8. Variety of Designs
  9. 9. Promote! <ul><li>Make sure people know they’re available by stealing some space on your landing pages every now and then. </li></ul>
  10. 10. Recent Statistics
  11. 11. E-Cards for Admissions <ul><li>Personalized “Greeting” cards from each of our counselors. </li></ul><ul><li>Card to inform students of upcoming events: </li></ul><ul><ul><li>Upcoming High School visit by Counselor </li></ul></ul><ul><ul><li>Freshmen Orientation </li></ul></ul><ul><ul><li>High School Guidance Counselor training </li></ul></ul><ul><li>Card congratulating H.S. Graduation </li></ul>
  12. 12. Admissions E-Cards
  13. 13. Feedback <ul><li>E-mail notification list the sender’s address in the “from” field, so students reply directly to the counselor. </li></ul><ul><li>Student replies: </li></ul><ul><ul><li>“ Aww thank you! I am very excited about starting in the fall! I can't wait!” </li></ul></ul><ul><ul><li>“ Ms. Hahn, Thank you for the card. It was so cute!” </li></ul></ul><ul><ul><li>“ Hi Alisa! Are you the admissions counselor taking over for Mandi? Thanks for the card! Can't wait to meet you when I come down in less than a month! So excited!” </li></ul></ul><ul><ul><li>“ Thanks a lot for the birthday card. I really appreciate it!” </li></ul></ul>
  14. 14. Our Software <ul><li>Greetingcard Pro </li></ul><ul><ul><li>Cards posted on automatically generated Web pages </li></ul></ul><ul><ul><li>Cards separated by categories </li></ul></ul><ul><ul><li>E-mails contain only link to image </li></ul></ul><ul><ul><li>Allows HTML formatting of: </li></ul></ul><ul><ul><ul><li>E-mail sent </li></ul></ul></ul><ul><ul><ul><li>Card, category pages </li></ul></ul></ul><ul><ul><li>Can imbed JPG, PNG, GIF, or Flash SWF </li></ul></ul><ul><ul><li>Supports MIDI music files </li></ul></ul><ul><ul><li>Saves all messages sent in a database for review </li></ul></ul><ul><ul><li>Tracks statistics of cards sent and e-mails sending them </li></ul></ul><ul><ul><li>Runs on Windows server (not Linux) </li></ul></ul>
  15. 15. Facebook Gifts
  16. 16. Facebook Gifts <ul><li>Can use a free Facebook app, “Gift Creator” to build University-themed Facebook gifts. </li></ul>
  17. 17. Facebook Gifts <ul><li>App helps create a new, separate application you name and customize yourself. </li></ul>
  18. 18. Facebook Gifts <ul><li>Facebook gifts allow access to broader, younger audience, but… </li></ul><ul><li>Using third-party app will expose your users to content you don’t control. </li></ul><ul><li>Users must install your app, having branded gift in Facebook gift shop is unavailable to general public. </li></ul><ul><li>Can link app in institution’s Facebook page. </li></ul>
  19. 19. Facebook Gifts
  20. 20. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul><ul><li>http:// / </li></ul><ul><li>Thomas Marrone: [email_address] </li></ul><ul><li>Lenell Hahn: [email_address] </li></ul>