Power of Trust

700 views

Published on

Luncheon Presentation at the SEFLIN 2008 Regional Conference - Future of Libraries - presenter Jose-Marie Griffiths, Dean and Professor, School of Information and Library Science
University of North Carolina at Chapel Hill

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
700
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • .
  • Power of Trust

    1. 1. The Power of Trust: Forging Interconnections Between the Physical and Virtual Worlds
    2. 2. SEFLIN Conference July 16 2008 José-Marie Griffiths Dean and Professor School of Information and Library Science University of North Carolina at Chapel Hill
    3. 3. The Power of Trust
    4. 4. Trust <ul><li>&quot;an individual's belief in, and willingness to act on the basis of, the words, actions, and decisions of another&quot; Lewicki & Wiethoff (2000) </li></ul><ul><li>The need for trust arises from our interdependence with others. We often depend on other people and organizations to help us obtain, or at least not to frustrate, the outcomes we value. Lewicki and Tomlinson 2005 </li></ul>
    5. 5. <ul><li>Our trust in another is grounded in our evaluation of their: </li></ul><ul><ul><li>Ability </li></ul></ul><ul><ul><li>Integrity </li></ul></ul><ul><ul><li>Benevolence </li></ul></ul><ul><li>The more we observe these charact-eristics in another, our level of trust in that person or organization is likely to grow. Lewicki and Tomlinson 2005 </li></ul>Libraries & Museums as Trusted Institutions
    6. 6. Interconnections <ul><li>“Creating something new is not like destroying an old barn and erecting a skyscraper in its place. It is rather like climbing a mountain, gaining new and wider views, discovering unexpected connections between our starting points and its rich environment.” </li></ul><ul><li>- Albert Einstein </li></ul>
    7. 7. IMLS Interconnections Study <ul><li>Conduct national survey of information needs of users and potential users of online information </li></ul><ul><li>Primary focus on museums, public libraries and the Internet as sources </li></ul><ul><li>Telephone surveys of adults (18 and over) </li></ul>
    8. 8. Surveys
    9. 9. The Power of Trust <ul><li>Conclusion 1: Libraries and museums evoke consistent, extraordinary public trust among diverse adult users. </li></ul>
    10. 10. Libraries and museums are the most trusted sources of information according to a survey of over 1,700 adults.
    11. 11. <ul><li>Conclusion #2: Internet use is positively related to in-person visits to museums and libraries. </li></ul>The Internet Does Not Kill Libraries and Museums
    12. 12. Adults Who Use the Internet are More Likely to Visit Libraries and Museums 66.4% 38.3% 73.3% 66.7% 47.4% 71.0% 0% 20% 40% 60% 80% 100% Proportion of Adult Visitors Museums Public Libraries Proportion of Public Library and Museum Visitors Who Use or Do Not Use the Internet Internet users Non-users of the Internet All adults
    13. 13. Adults Who Use the Internet Visit Libraries and Museums More Often 3.14 1.34 3.46 3.42 3.36 3.44 1 2 3 4 5 Number of visits per adult Museums Public Libraries Average Number of Public Library and Museum Visits by Those Who Use and Do Not Use the Internet Internet users Non-users of the Internet All adults
    14. 14. <ul><li>Amount of use of the Internet is positively correlated with the number of in-person visits to museums and has a positive effect on in-person visits to public libraries. </li></ul>Trends in increased in-person visits to museums and public libraries are much more positive with adults who use the Internet than with those who do not.
    15. 15. Total Number of Visits to Museums by Adults, 2006 In-Person Visits 701 million Remote Online Visits 542 million Total Visits 1.2 billion Total Number of Visits to Public Libraries by Adults, 2006 In-Person Visits 762 million Remote Online Visits 558 million Total Visits 1.3 billion
    16. 17. The number of remote online visits positively correlates with the number of in-person visits to museums and public libraries.
    17. 18. <ul><li>Conclusion #3: Museums and public libraries </li></ul><ul><li>in-person and online serve important and complementary roles in supporting a wide variety of information needs. </li></ul>Q. Why do we need museums and libraries if we have the Internet? A. Interconnections
    18. 19. To fulfill their need for information, most adults use museums, public libraries, and the Internet. Museums and public libraries are used by 70%, the Internet is used by 83%, and nearly half (47%) use all three. Only 7% of adults do not use any of the three sources.
    19. 20. The vast majority of visitors to museums (95%) and public libraries (96%) visit in-person; 45% of museum visitors visit online and in-person and 42% of public library visitors visit online and in-person.
    20. 21. Interconnections
    21. 23. Both in-person and remote visits to museums are learning experiences. Adults indicated they learned something new in 87% of in-person visits and 86% of remote visits.
    22. 24. The different modes of access to public libraries tend to address very different distributions of information needs. Online visits (both remote and in-library) are used much more for formal education and work-related needs than other in-person visits which are used much more for recreation or entertainment purposes. Different Access/ Different Needs
    23. 27. The power of trust can interconnect the physical and virtual information worlds… and create strong bridges of knowledge we can travel together.
    24. 28. José-Marie Griffiths, PhD Dean and Professor <ul><li>School of Information and Library Science University of North Carolina at Chapel Hill </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>phone: (919)962-8366 fax: (919)962-8071 </li></ul><ul><li>www.interconnectionsreport.org </li></ul>

    ×