Creating Information Products | Sneak Peak

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Creating Information Products | Sneak Peak

  1. 1. Creating, Launching & Selling Information Products The Rising Tide Lifts All Boats ~ We’re raising the tide International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  2. 2. Sneak Peak Developing Information Products: Create, Launch, Sell & Revise! International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  3. 3. Why Create Info Products? International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  4. 4. A Cash Machine for Your Business Recurring income Build credibility Charge more International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  5. 5. Establish Expertise Products lend credibility to your business’ brand International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  6. 6. Diversify Multiple delivery options means more income streams International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  7. 7. What Can Products Do For Your Business? International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  8. 8. Leverage Showcase experience Create once Sell many times Revise & update International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  9. 9. Partnerships Fill knowledge gaps Leverage their lists Generate more energy International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  10. 10. Targeted Solutions Meet specific needs Provide unique solutions No regional limits International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  11. 11. By the Numbers International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  12. 12. $99 = 2 CDs & 1 workbook 10 products a month Month 1 = $500 Payments of $50/month for Month 2 = $1,000 2 months Month 3 = $1,000 Month 4 = $1,000 Month 5 = $1,000 Month 6 = $1,000 International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  13. 13. $299 = 3-5 CDs & 1 binder 10 products a month Payments of Month 1 = $990 $99/month for 3 months Month 2 = $1,980 Month 3 = $2,970 Month 4 = $2,970 Month 5 = $2,970 Month 6 = $2,970 International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  14. 14. $499 = 5 CDs, 1 binder, & workbook 10 products a month Month 1 = $990 Payments of Month 2 = $1,980 $99/month for Month 3 = $2,970 5 months Month 4 = $3,960 Month 5 = $4,950 Month 6 = $4,950 International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  15. 15. $999+ = 10 CDs, 2 binders, & workbook 10 products a month Payments of $199/month Month 1 = $1,990 for 5 months Month 2 = $3,980 Month 3 = $5,970 Month 4 = $7,960 Month 5 = $9,950 Month 6 = $9,950 International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  16. 16. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  17. 17. How do you create Information Products? International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  18. 18. The Path to Products International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  19. 19. The Simple Stepping Stones International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  20. 20. Step 1: Niche Your Targets’ needs & wants International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  21. 21. Step 2: Creation Decide what to include International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  22. 22. Step 3: Sales Page Get ready to roll! International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  23. 23. Step 4: Launch Campaign Pre sale and earn while you create International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  24. 24. Step 5: Sell! Market across several channels International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  25. 25. Step 6: Reinvent Build in longevity International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  26. 26. Don’t Take My Word For It! Preferred Provider Showcase Mark Silver of Heart of Business Adding info products shot his income into 6-figures! http://www.iasecp.com/2010/07/mark-silver-infoproducts/ International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  27. 27. Get Connected www.IASECP.com International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  28. 28. Academy www.IASECP.com/Academy International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  29. 29. Magazine www.IASECP.com/Magazine International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  30. 30. Summer Pilot Program Create, Launch, Sell & Repurpose Information Product Development Barbara@IASECP.com International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  31. 31. The Matrix Download: www.IASECP.com/FreeReport Join Us: The Magnificent Matrix Free Webinar June 17, 2010 | 2 pm www.IASECP.com/Events International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
  32. 32. International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

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