Secep g.christova 13.05 eng


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SECEP's support to the establishment of the Serbian Furniture Cluster, Nis, May 13, 2011

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Secep g.christova 13.05 eng

  1. 1. Serbian furniture cluster<br />Ms Genoveva Christova <br />Cluster Development Expert SECEP<br />
  2. 2. The beginning<br />1. SECEP mission in Central Serbia in summer 2010<br />Meeting with NETWOOD group + BSOs<br />2. Further research in South and West Serbia<br />Meeting with various SMEs + BSOs<br />3. Final decision made by the MoRD in October 2010<br />Central + Southern Serbia<br />4. University in Nis + Design companies in Nis<br />
  3. 3. Why cluster in Central Serbia ?<br />Huge forested areas<br />Very good quality of raw based materials<br />Long traditions in timber processing and furniture manufacturing<br />Export potential of timber products<br />High skills of workers<br />Cluster initiatives: NETWOOD <br />Secondary school of wood processing in Kraljevo <br />Business support infrastructure: RDAs, LED offices, Union of Employers, Chambers of Commerce, Business Incubator, etc<br />Support from Municipalities <br />Innovative potential – award for office furniture in 2007<br />
  4. 4. Why cluster in South Serbia ?<br />Long traditions in timber processing and furniture manufacturing (SIMPO)<br />Skillful workers<br />High concentration of companies in Pcina district: 239 SMEs (spin-offs), 86 furniture (upholstery)<br />Well developed business services providers: RDAs in Vranje and Leskovac<br />Strategic priority for local municipalities <br />Huge socio-economic impact in the region <br />
  5. 5. Where are we now?<br />7 SMEs<br />from Pcinja and Yablanica district<br />RDA Leskovac<br />High School Vranje<br /> 9SMEs<br />from Sumadija, Pomoravlje, Rasina<br />RDA Kraljevo + LEU Kragujevac<br />High School Kraljevo<br />DESIGN <br />DESIGN<br />
  6. 6. What do we produce?<br />
  7. 7. Our vision<br />To create and develop a “NEW SERBIAN FURNITURE” brand <br />and to promote it and national and international level!<br />OVERALL OBJECTIVE: to strengthen the role and impact <br />of Serbian furniture industry for boosting <br />overall competitiveness of Serbian Economy<br />
  8. 8. Our main goals<br />To increase the value of annual exports to the main markets with 10 percent per year in the current key markets. <br />To develop reliable system and parameters for performance and efficiency measurement (productivity, quality) and to improve the average efficiency of the companies in a substantial way <br />To raise turnover of the cluster members by 10 percent per year <br />To foster cooperation between cluster members through introduction of common supply, purchasing and common orders <br />To stimulate and involve more furniture companies in the cluster - about 5 companies per year;<br />To foster their pro-active and close collaboration revealed in implementation of joint projects <br />To design a joint cluster furniture collection<br />
  9. 9. How to achieve that?<br />
  10. 10. Building administrative capacity<br />
  11. 11. Competitiveness development<br />
  12. 12. Competitiveness development<br />
  13. 13. Competitiveness development<br />
  14. 14. Competitiveness development<br />
  15. 15. Why we are doing all that?<br />To find NEW markets<br />To Optimize/Reduce our costs<br />To develop NEW products <br />To enrich our knowledge<br />To be recognized nationally and internationally<br />To have MORE contacts<br />TO GAIN MORE BUSINESS!!!<br />
  16. 16. All this together with the right potential,<br />positivism and entrepreneurial ambitions shown<br />by the local furniture companies in both regions,<br />gives us the faith that this cluster could be one<br />of the future<br />Serbian Strategic Clusters - Champions. <br />Let’s get clustering!!!<br />