SlideShare a Scribd company logo
1 of 9
I N F L U X | D E C 2 0 16
Meeting people
where they’re at…
A tools + methods presentation
Sarah Reid + Janice Wong
I N F L U X | D E C 2 0 16
Cultural probes
I N F L U X | D E C 2 0 16
Digital cultural probes don’t
have to be time consuming.
In fact, we argue they are
time savers!
I N F L U X | D E C 2 0 16
3 key benefits
of digital cultural
probes
I N F L U X | D E C 2 0 16
#1
Understand
what people
say & do
I N F L U X | D E C 2 0 16
#2
Adapt the
research
approach in
real-time
I N F L U X | D E C 2 0 16
#3
Make it easy
for people
to share
I N F L U X | D E C 2 0 16
#3
Make it easy
for people
to share
I N F L U X | D E C 2 0 16
In sum…
Thank you!
Questions?
Next time you’re trying
to understand users across
time and place, meet the
people where they’re at and
use a digital cultural probe!
Hit us up:
Sarah sareid@deloitte.ca
Janice janicewong@deloitte.ca

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Meeting People Where They’re At - Janice Wong & Sarah Reid

  • 1. I N F L U X | D E C 2 0 16 Meeting people where they’re at… A tools + methods presentation Sarah Reid + Janice Wong
  • 2. I N F L U X | D E C 2 0 16 Cultural probes
  • 3. I N F L U X | D E C 2 0 16 Digital cultural probes don’t have to be time consuming. In fact, we argue they are time savers!
  • 4. I N F L U X | D E C 2 0 16 3 key benefits of digital cultural probes
  • 5. I N F L U X | D E C 2 0 16 #1 Understand what people say & do
  • 6. I N F L U X | D E C 2 0 16 #2 Adapt the research approach in real-time
  • 7. I N F L U X | D E C 2 0 16 #3 Make it easy for people to share
  • 8. I N F L U X | D E C 2 0 16 #3 Make it easy for people to share
  • 9. I N F L U X | D E C 2 0 16 In sum… Thank you! Questions? Next time you’re trying to understand users across time and place, meet the people where they’re at and use a digital cultural probe! Hit us up: Sarah sareid@deloitte.ca Janice janicewong@deloitte.ca