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Nicole pereira sdhug rebrand

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Check out Nicole Pereira's presentation on the SDHUG re-brand to SD Inbound.

Published in: Marketing
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Nicole pereira sdhug rebrand

  1. 1. SDHUG 2YEARS IN REVIEW
  2. 2. THE USER GROUP Laptops were used, while grouped
  3. 3. Hansen Hunt circa 2013 BB (Before Beard)
  4. 4. The BIG Stats
  5. 5. First Karl Strauss Meetup Are you in this photo?
  6. 6. GUERILLA MARKETING Aka we had no money
  7. 7. What did 2014 look like? All DAN! about
  8. 8. We needed a HOOK. DanTyre – Director of Sales Dan Zarrella – Data Scientist
  9. 9. So Many Dans @ HubSpot Dan Sally – Not Really Sure Dan Lyons – Journalist
  10. 10. We Blogged Dan Lyons From HubSpot to Speak on Storytelling 11/6 (Contest Alert!) Dans, Laughs, and Prizes (with Video) The ROI of Attending Our Next #SDHUG Event on Aug 21st Win a Ticket to INBOUND 2014! Is Dan Sally the Funniest Dan at HubSpot? The Most Epic HUG Ever? #DateWithTheDans, And The Winners Are.... Win a Date with the Dans (Dan Zarrella & Dan Tyre of HubSpot)! How we got Dan Zarrella to speak at our small event San Diego April HUG Success 7+ Awesome Reasons You Can’t Miss This SDHUG Meeting
  11. 11. We Ran Contests Win a Date with the Dans (Dan Zarrella & Dan Tyre of HubSpot)!
  12. 12. We Made aVideo.
  13. 13. What did 2015 look like? We GREW!
  14. 14. We Ran A Conference
  15. 15. We MadeANOTHERVideo
  16. 16. An Amazing Case Study
  17. 17. The Really Big Stats • Largest HUG in the world (of 140+ HUGs) • Built the current HUG model • Group won INBOUND upgraded tickets in 2014 & 2015 • 39 members with to INBOUND in 2014 • 80 members went to INBOUND in 2015!
  18. 18. THE NEW SDHUG Are you excited!?
  19. 19. WHO AREWE? Not Networking, User Group, Membership
  20. 20. Our Personas • Education • Discussion • Business Owner • Marketer • Consultant
  21. 21. The Big Announcement
  22. 22. Next Event 4/14 Register On Our NEW Site! Use code: SDINBOUND for 50% off
  23. 23. Here’s to an Awesome 2016!

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