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10th San Diego Asian Film Festival Marketing Presentation

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Marketing Report for the 10th San Diego Asian Film Festival.

www.sdaff.org

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10th San Diego Asian Film Festival Marketing Presentation

  1. 1. SDAFF MARKETING 2009<br />
  2. 2. FOUNDATION STATISTICS<br />
  3. 3. GENERAL FESTIVAL STATS<br />3.6%<br /> NO<br />42.7%<br /> NO<br />57.3%<br />YES<br />96.4% <br /> YES<br />Have you been to the Asian Film Festival?<br />Do you plan on attending another Foundation event?<br />
  4. 4. TOP 3 METHODS OF PROMOTION<br />17.6%<br />Online<br />13.6%<br />School <br /> 55.2%<br /> Word of <br /> Mouth<br />
  5. 5. Ethnicity<br />2.8%<br />African American <br />4.7% Korean<br />4.7% Vietnamese <br /> 6.3%<br />Hispanic<br />14.7% Filipino<br />8.5%<br /> Japanese<br /> 21.8% Caucasian <br />15.3% Chinese<br />Asian Pacific Islander<br />Non Asian Pacific Islander<br />
  6. 6. GENDER<br />AGE<br /> 6%<br />60+ Yrs<br />28.6%<br />18-25 Yrs<br /> 22.6% <br />45-59 Yrs<br />44.3%<br />Male<br />55.7%<br />Female<br />18.8% <br />26-34 Yrs<br />21.1% <br />35-44 Yrs<br />
  7. 7. INCOME<br /> 15.7%<br />$100,000+<br /> 21.8% <br />$60,000-$99,999<br /> 26%<br />$30,000-$59,999<br />
  8. 8. ARE YOU FROM SAN DIEGO?<br />21.4% <br /> NO<br /> 78.6%<br /> YES<br />2008: 15%<br />2007: 12.1%<br />
  9. 9. PUBLIC RELATIONS/MEDIA<br />
  10. 10. COMMUNITY PARTNERSHIPS<br />
  11. 11. EDUCATIONAL OUTREACH<br />
  12. 12. ONLINE AND VIRAL MARKETING<br />1,821<br />3,043<br />#1<br />133,479<br />
  13. 13. AREAS OF IMPROVEMENT<br />Increase On-Site Festival Promotions<br />Build High School/Community College/North County/International Audience<br />Create System to Gauge Value of Partnerships<br />Increase Interactive Marketing<br />Rebuild Street Team Program <br />

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