On the journey from suspect to sale, the jump from lead to opportunity is perhaps the most challenging.
Keeping sales leads alive is a vital part of the sales and marketing process.
This presentation is in 3 sections:
1. Why do sales leads fail?
2. How to nurture leads so they are sales ready
3. What are the benefits of lead nurturing?
Further Knowledge Books, White Papers, Videos and Blogs are available from our website, www.scisalesgroup.com